Free check

Can they find you?

Drop your web address in and you'll know in a minute whether the people looking for you actually find you. No sign-up, no jargon.

We measure what a machine can measure. What it means for your business is another conversation.

What we look at

Six things, and why each one.

This is not an audit. It is the six checks a machine can settle in ten seconds, and they explain most of the times someone looks for you and doesn't find you.

  1. 01

    Whether the site opens fast

    We time how long your page takes to be visible. Past three seconds most people leave before they have seen it, and Google knows: speed has been a declared ranking factor since 2010, and on mobile since 2018. We deliberately don't use PageSpeed, which scores a laboratory; we time what a visitor actually downloads.

  2. 02

    Whether it runs over a secure connection

    With no certificate, Chrome paints “Not secure” in the bar before anyone reads a word. It is the only one of the six you can fix in an afternoon, and the only one that loses you customers over something that has nothing to do with your work.

  3. 03

    Whether it reads on a phone

    Google has indexed the mobile version of your site rather than the desktop one since 2019: what a phone can't show, Google doesn't have. If someone has to pinch to read a phone number, the site is telling half of its visitors nothing.

  4. 04

    Whether it says what you do

    On the first screen, without scrolling. It sounds obvious and it is what fails most: a big photo, a slogan and not one word about the trade. Whoever lands has to guess, and whoever has to guess leaves. A search engine that can't tell what the page is about doesn't know which query to show it for either.

  5. 05

    Whether you can be contacted without filling anything in

    A tappable phone number, an email, a WhatsApp. A six-field form is a locked door: it works for someone who has already decided, not for someone comparing three businesses at once on a phone.

  6. 06

    Whether there is any trace of your Google listing

    The business listing is what puts you on the map, and the map is half of local search. We look at whether your site links to it or declares it, because a listing the website doesn't corroborate ranks below one that does.

What people ask us

Showing up on Google, no mystery.

How do I get my website to show up on Google?
You don't ask and you don't pay: Google indexes what it finds. Three things are needed and none of them costs money — the site has to be reachable (no robots.txt block, no noindex), it needs a declared sitemap, and either somebody links to it or you submit it in Search Console. After that, showing up is a matter of days; showing up NEAR THE TOP is another matter and depends on what the page says.
Why isn't my website on Google?
In order of frequency: it is too new and hasn't been crawled yet; robots.txt is blocking it (almost every CMS does this on its own and people forget to unlock it at launch); it carries a noindex left over from staging; or it is there, below position 20, which comes to the same thing. Type site:yourdomain.com into Google: nothing means you are not indexed, something means your problem is position.
How long does Google take to index a new site?
From hours to weeks. With a declared sitemap and the property verified in Search Console, days is normal. With IndexNow — which Bing and Yandex do use — a new URL is picked up in hours. Google does not accept IndexNow, so what speeds things up there is links from sites Google already crawls often.
Do you have to pay Google to appear?
No. Ads are paid and are labelled as ads; the results underneath are free and nobody from Google is going to ring you to sell you a position. If someone calls saying that, it isn't Google.
And to appear on the map?
The map doesn't come from your website: it comes from your Google business listing. You have to create or claim it, verify it, set a category, hours, services and photos, and answer the reviews. Your website helps when it states exactly the same name, address and phone number as the listing; if they disagree, Google can't corroborate the listing and ranks it lower.
Is this an SEO audit?
No, and we don't want it to look like one. An audit is a hundred checks and a report almost nobody reads. This is six things that are either there or not, in the language a customer would use. What they mean for your business is a half-hour conversation, and we give that separately and also free.