Online store

An online store that sells, not one that just exists.

Catalogue, payments, shipping and invoicing built custom and by hand. No template, no platform fees, and the code in your name.

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Digital studio · Barcelona · We work across Spain

What's included

What it takes to sell online.

  • 01

    A catalogue that makes sense

    Product pages designed for deciding on a phone: photo, price, variants and the button where it belongs.

  • 02

    Frictionless payment and shipping

    Card, Bizum and Apple Pay. Shipping calculation and automatic invoicing with VAT done right.

  • 03

    Fast and findable

    Every product is a page Google can index, with its structured data. Without that, you do not show up.

  • 04

    Yours

    No platform fee and no commission per sale. The code, the domain and the data are yours.

Want to know how yours is worked out? Website quote →

Pricing

Real range, excluding VAT. The final number is agreed with you.

WhatRange
Online store · catalogue, payments and shipping€6,000 – 12,000
Corporate site+ with a small shop€5,500 – 8,500
Connection to your management or warehouse system€400 – 800 each

The range is wide because a store is: twenty products with no variants do not cost the same as two thousand with sizes and colours. The exact number comes from counting yours. Timeline, six to ten weeks.

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Let's do the division

Expensive? Count orders, not euros.

A €6,000 store divides by the margin an average order leaves you — the margin, not the sale price. Find your row:

If an order leaves you a margin ofThe store pays for itself with
€20300 orders
€50120 orders
€12050 orders
€30020 orders

And from the next one on, you are ahead. With no commission per sale, the whole margin is yours.

Navarrete Abogados got 7 new clients in their first 2 months and their site paid for itself in 7 months. It is a law firm rather than a store — but the division is the same.

And there is a sum running against you every month: commission per sale. A subscription store turning over €150,000 a year hands over roughly €4,000 to €6,000 a year in toll alone. Over three years that is more than this store costs, and you own nothing at the end of it.

This is a division, not a promise: we do not know how many clients you will get and we are not going to pretend otherwise. What we do know is the other side of the sum — we build 3 websites at a time and take 4 to 8 weeks from the day we start.

How it's done

Five steps. No surprises.

  1. 01We talk. One call to see if we are a fit. If we are, a fixed price and dates in writing.
  2. 02Mockup. You see the site drawn before we touch a line of code. Whatever does not fit changes here.
  3. 03Build. Design signed off, we build it by hand. No templates and nobody else's plugins.
  4. 04Changes. You see it working and tell us what to move. Two rounds are in the price.
  5. 05Launch. Speed, mobile, forms and measurement. We ship it and stay close.

In detail

The sums almost nobody does before building a store.

Commission per sale is the cost that never appears in the quote

A subscription platform costs little per month and takes a percentage of every sale. Between the fee and the commission, a store turning over €150,000 a year hands over roughly €4,000 to €6,000 annually in toll alone, not counting the payment gateway, which you pay either way.

Over three years that is more expensive than building it custom. And the day you want to leave, you take the products but not the store: the template, the automations and the custom work stay where they are.

We are not saying subscription is bad. We are saying the sum has to be done over three years and against your real turnover, not over one month.

When a subscription is the right answer

If you are starting out and do not know whether you will sell, start there. If you have fewer than twenty products and no awkward variants. If your turnover is small and the toll in euros is small with it. If you do not need the store talking to your back-office software.

In any of those cases, building custom is bringing forward a cost you do not need yet, and we will tell you so on the first call.

What actually decides whether a store sells

Not the design of the home page: the product page. That is where the purchase is decided. A photo that reads on a phone, a price visible without doing arithmetic, variants that do not make anyone guess, shipping costs stated before the last step, and the button where the thumb already is.

And there is a part you cannot see: every product has to be a page Google can read, with structured data for price and availability. Without that you do not appear in product searches, which is where most of the traffic that buys comes from.

Cart abandonment is almost never a problem with the cart. It is usually that the shipping cost showed up too late.

What we do not take on, so nobody wastes time

We do not take catalogues over three hundred products. Past that the job stops being a store and becomes catalogue management, which is a different craft and other people do it better.

We also do not build multi-vendor marketplaces or migrate stores with years of order history: the risk of losing data is high and the interesting work is thin.

If yours is one of those, we will tell you who to call. It is cheaper than starting and finding out halfway.

Compared

Subscription, WooCommerce and custom.

Shopify and similarWooCommerceHere
Up-front costLow€1,500 – 4,000€6,000 – 12,000
Monthly feeYesHostingHosting only
Commission per saleYes, on top of the gatewayNoNo
Third-party partsPaid appsPluginsNone
If you leaveYou take the productsYou take most of itYou take all of it
When it pays offUnder 20 productsMid-size catalogueWhen the toll starts to hurt

We lose the first row by a distance. The third is the one to multiply by three years before deciding.

What we get asked

Before you ask.

Why not Shopify or WooCommerce?
They work, and if your budget is €30 a month they are the right option. What you pay with them is a fee forever, a commission per sale and a store that looks like the others. Here you pay once and the store is yours.
Can I manage the products myself?
Yes. With the content manager, €500, you add products, prices and stock without touching code.
I've been quoted €800.
Those exist, and for €800 you get a template with your logo on top that three hundred other companies use. If your budget is €800, that is the right option and we will say so. We do not compete with that.
What if I want to switch providers tomorrow?
The code is yours from day one and the domain is in your name. Anyone can carry it on.
How long does it take?
Six to ten weeks, depending on the catalogue. Under six is a rush and costs 25% more.
How many products can I have?
Up to around three hundred. Past that we do not take it on, and we say so before starting: a large catalogue is catalogue-management work rather than store work, and there are people who do it better than we do.
Can the store talk to my invoicing software?
Yes. Each connection to an external system — invoicing, warehouse, courier — is €400 to €800 depending on what that software offers. They are itemised in the quote, one by one and by name.
What about VAT and invoices?
The store calculates VAT per line and issues invoices automatically. If you sell to other EU countries there are different rules depending on volume, and that is configured when it is built, not afterwards.
How long does a store take?
Six to ten weeks, longer than a normal site because catalogue, payments, shipping and invoicing all have to be built and then tested with real orders before opening.

Shall we review the one you have?

Half an hour, free. We tell you what is wrong and what we would do. If the honest answer is to leave it alone, we say that too.

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