Logotype and variants
Primary, inverted, neutral, the on-red version and the monogram for favicons. In SVG and PNG, with the clear space measured and its rules of use.
/ rebranding
Bluenze got a new brand in July 2026: logo, color, type, motion and manual. This is the story, the before included.
The before
It was fine. That was the problem.
The old site was correct: white background, a timid navy blue, the typeface half the internet uses and six pages to say one thing. And it spoke in the plural back when there was only one of us.
The problem was none of those things: it was that it could have been anyone's. And when what you sell is design, looking like anyone's gets expensive.
“Your idea.
Made into a website.”
“You bring us the noise: notes, references, half a logo on a napkin.”
Before · after
Same studio. New face.
What changed
Everything changed. On purpose.
The process
A rebranding is not a new logo.
- 00
We look at what is there
Your brand, your sector and what each one says. What works stays; what is in the way, goes.
- 00
Concept
An idea you can defend in one sentence. Bluenze's: a workshop where you can see the hand.
- 00
System
Logo, color, type, graphic pieces and motion. All with written rules, nothing left to the mood of the day.
- 00
Manual and landing
A brandbook that actually gets used, and the brand placed where it lives: website, social, email, invoice.
What we hand over
What you take home.
If we do your branding — or the facelift — this is what you get. The same thing we handed to ourselves.
v3.0
Color
Five inks and how much each one rules. There is no sixth: the gray is black with opacity. Every pair, with its ratio measured.
Typography
Shouts headlines
Declares
Speaks plainly, one to one.
Four families with one job each: one shouts, one declares, one speaks and one notes. Sizes fixed and an OFL license, so they can be embedded without asking anyone.
Graphic library
Sixteen pieces that make you recognizable without the logo in front: the ten regulars and the six ornaments that add depth without a single blurred shadow. Each one with its function written down.
Motion system
Ease-out
Bounce
Loop
Every curve with a name, a duration and a job. Nothing moves for no reason — this whole page is the demo.
Brand manual
- Strategy
- Voice
- Logotype
- Color
- Typography
- Graphic library
- Ornament
- Motion
- Governance
Nine sections with what to do, what not to and why. A manual that gets opened, not filed.
Landing
The brand placed where it lives: favicon, email signature, social and templates. And if you want, the whole website — like this one.
/ yours
Shall we give yours a rethink?
New brand or facelift: tell us about it and we will tell you straight what we would do.