Why not WordPress, like everyone else?

It runs on third-party parts that break against each other. Here we write your site's code ourselves: it depends on nobody, nobody gets in through an outdated plugin, and it runs three to four times faster. Google notices.

Isn't a template cheaper?

At first, yes. Over three years, almost never: you pay monthly for parts you do not control, something breaks with every update, and when you want to change something real, you cannot. A custom site costs more on day one and less every day after.

I've been quoted €800.

Those exist, and for €800 you get a template with your logo on top that three hundred other companies use. If your budget is €800, that is the right option and we will say so. We do not compete with that.

What if I want to switch providers tomorrow?

The code is yours from day one and the domain is in your name. Anyone can carry it on.

How long does it take?

Four to eight weeks, depending on size. Under four is a rush and costs 25% more.

Doesn't everyone say “custom”?

They do, which is why it is worth checking: ask whether there is a bought theme underneath and ask for its name. If there is one, it is not custom, it is a customised theme, which is a different thing at a different price. Here you can check it by reading the code, which is yours from day one.

Can I start small and grow later?

Yes, and it is usually the right call. A well-built landing page is €1,400 to €1,900 and extends later without throwing anything away, because there is no theme underneath limiting what can be added.

Who exactly builds it?

Alex, a software engineer, does the design and the code. Nekane does brand and copy when they are in scope. There is no production team behind us and nothing is subcontracted, which is why it is three projects at a time at most.

Custom web design

Custom means it starts from a blank page.

No template underneath. Designed for your business and hand-coded, so it looks like nobody else's and depends on nobody.

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Digital studio · Barcelona · We work across Spain

What's included

What changes when there is no template.

01
Starts blank
No bought theme to adapt. The structure comes from what you sell and how your client buys it.
02
Visibly different
Design is the first thing a visitor sees and what decides fastest. Nobody else shares this one.
03
No third-party parts
No plugins or themes breaking against each other. The code is ours, which is why it loads in little over a second.
04
Yours, and continuable
Code, domain and data in your name. If you switch providers tomorrow, anyone picks up where we left off.

No colours yet? Before you talk to us, try our tool: Colour palettes with a reason →

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Pricing

Real ranges, excluding VAT. The final number is agreed with you.

What	Range
Landing or single page	€1,400 – 1,900
Corporate site · up to 6 sections	€3,500 – 5,500
Corporate site+ · up to 12 sections and a blog	€5,500 – 8,500
Custom panel, app or integration	from €6,000

No project goes below €1,200. What moves the number: connections to other systems, how many people decide, and urgency. Standard timeline is four to eight weeks.

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Let's do the division

Expensive is the one you rebuild in two years.

A custom site at €3,500 divides by what one new client leaves you, and it lasts. That is the whole calculation: find your row.

If a new client leaves you on average	The site pays for itself with
€300	12 clients
€600	6 clients
€1,200	3 clients
€2,500	2 clients

From the next one on, you are ahead. And you do not pay for it again in two years.

Navarrete Abogados got 7 new clients in their first 2 months and the site paid for itself in 7 months. It is still the same site.

The sum almost nobody does is the template's: it costs less today and gets rebuilt in two or three years, when the theme stops shipping updates or stops fitting. Add both rounds and the cheap one costs more — and in between you had two years of a website that did not convince anyone.

This is a division, not a promise: we do not know how many clients you will get and we are not going to pretend otherwise. What we do know is the other side of the sum — we build 3 websites at a time and take 4 to 8 weeks from the day we start.

How it's done

Five steps. No surprises.

01We talk. One call to see if we are a fit. If we are, a fixed price and dates in writing.
02Mockup. You see the site drawn before we touch a line of code. Whatever does not fit changes here.
03Build. Design signed off, we build it by hand. No templates and nobody else's plugins.
04Changes. You see it working and tell us what to move. Two rounds are in the price.
05Launch. Speed, mobile, forms and measurement. We ship it and stay close.

In detail

What actually changes when there is no template underneath.

A template is not cheap, it is borrowed

A bought theme has to work for any business, so it carries everything any of them might need: carousels you do not use, typefaces you never load, four different ways to build a header. All of it still travels to the phone of whoever is looking for you.

And it carries a second mortgage you cannot see at checkout: the structure. If the theme assumes the first thing is a gallery and your first thing is a form, you either fight it or you give in. Almost everyone gives in, which is why so many websites from unrelated industries read the same.

Custom means the structure comes out of your business

We start on a blank page. The first question is not which sections you want, it is what has to happen for a visitor to call you. The order of the page comes out of that, and so does everything that can go.

That usually means fewer things, not more. Half the work on a custom project is removing: a profitable garage does not need nine sections, it needs three that answer in twenty seconds where you are, what you fix and how to book.

Why not WordPress, put concretely

WordPress works and half the internet runs on it, so the question is not whether it works. It is what happens when your website depends on eight parts written by eight people who have never met.

What happens is that one updates, another does not, and something stops working without anyone touching it. What happens is that the most common way into a small website is an out-of-date plugin. And what happens is that your speed is set by the slowest of the eight.

Here we write your website's code ourselves. No third-party parts to maintain, no back door through an old plugin, and the speed is our decision rather than a stranger's.

When custom is NOT worth it

If you are putting up a page to test whether an idea has demand, do not build it custom. Ship something in a week, see if anyone calls, and come back when the answer is yes.

If what you need is a personal blog, same answer. And if the whole project has to come in under €1,200, same again: below that neither of us comes out ahead.

Custom makes sense when the website is a working tool that has to bring clients for years, not when it is a business card you are supposed to have.

Compared

Template, customised theme and code of your own.

	Paid template	Customised theme	Here
Where the structure comes from	The theme	The theme, adjusted	Your business
Weight that reaches the phone	All of the theme	Nearly all of it	Only what you use
Third-party parts	Many	Quite a few	None
Who can pick it up	Someone who knows that theme	Someone who knows that theme	Any developer
If the author disappears	No more updates	Same	No effect
Time	Days	2 – 4 weeks	4 – 8 weeks

The last two rows are the ones almost nobody checks when deciding, and the ones that cost the most three years later.

What we get asked

Before you ask.

Why not WordPress, like everyone else?: It runs on third-party parts that break against each other. Here we write your site's code ourselves: it depends on nobody, nobody gets in through an outdated plugin, and it runs three to four times faster. Google notices.
Isn't a template cheaper?: At first, yes. Over three years, almost never: you pay monthly for parts you do not control, something breaks with every update, and when you want to change something real, you cannot. A custom site costs more on day one and less every day after.
I've been quoted €800.: Those exist, and for €800 you get a template with your logo on top that three hundred other companies use. If your budget is €800, that is the right option and we will say so. We do not compete with that.
What if I want to switch providers tomorrow?: The code is yours from day one and the domain is in your name. Anyone can carry it on.
How long does it take?: Four to eight weeks, depending on size. Under four is a rush and costs 25% more.
Doesn't everyone say “custom”?: They do, which is why it is worth checking: ask whether there is a bought theme underneath and ask for its name. If there is one, it is not custom, it is a customised theme, which is a different thing at a different price. Here you can check it by reading the code, which is yours from day one.
Can I start small and grow later?: Yes, and it is usually the right call. A well-built landing page is €1,400 to €1,900 and extends later without throwing anything away, because there is no theme underneath limiting what can be added.
Who exactly builds it?: Alex, a software engineer, does the design and the code. Nekane does brand and copy when they are in scope. There is no production team behind us and nothing is subcontracted, which is why it is three projects at a time at most.

Shall we review the one you have?

Half an hour, free. We tell you what is wrong and what we would do. If the honest answer is to leave it alone, we say that too.

Book a slot →