01
The homepage
Four typefaces, each with its job
“Nothing like a good website” shouted in Shrikhand, the spinning star and the red ribbon. And everything else moves on four curves which, yes, have names.
Projects06 / 06
Bluenze: Nothing like a good website. Starting with ours.
- Client
- Bluenze
- Sector
- Digital studio · our house
- Where
- Barcelona
- Website
- bluenze.com
What they asked for
What we did
- Brand: logo, colour, type, motion and guidelines
- Website in Spanish and English
- Palettes with reasoning
- Are you findable? and How Google sees you
- Pricing with the numbers in view
Their palette
- #F7F4ED
- #1F3BEE
- #E33616
- #3541BE
- #000000
In July 2026 we changed our brand and rebuilt the website. The old one was fine and said nothing: a shy navy blue, the typeface half the internet uses, and a “we” that was really just one person.
The new one has two names behind it, shows the prices and gives away tools with no sign-up: colour palettes with reasoning, a test to see whether people can find you, and how Google sees you.
What we like most
02
Palettes with reasoning
Five plates for your colour
Pick a colour and you get two combinations from Sanzō Wada's 1933 dictionary and three by rule, with the button contrast measured and colour-blindness simulated.
03
Are you findable?
Six checks, no sign-up
Enter your website and in a minute you know whether it loads fast, whether it's secure, whether it reads on mobile, whether it says what you do, whether people can reach you and whether your Google profile shows up.
04
In your pocket
Nothing hidden here
The intro, the case row and the tools, rebuilt for the thumb.
More screens
Palettes: two plates from the book and three by rule 
How many clients pay for a website 
The sweep from v1 to v3, on /rebranding 
The proof: 1.2 s, 6 in 100, 100%
Before and after
Our before has its own page
If you want to see where we come from, the 2025 website and brand are rebuilt on our rebrand page, with a sweep across to today's.
See the rebrand →The numbers
- 754URLs across Spanish and English
- 5colours, not one more
- 4free tools, no sign-up
- 0.5 sto load the homepage
Heads-up: load times are for the homepage, measured on desktop on 14 October 2026 with no network throttling. A rough guide, not a Lighthouse score.
More projects
All projects →
What about yours? Shall we take a look?
Half an hour, free, with the people who'd build it. And no “we'll get back to you” at the end.
Book a slot →