Palettes by colour

Colours that go with beige

Not a filler colour: the paper. And the quality of a palette shows more in its paper than in its accent.

What goes with beige

Beige is an orange or a yellow with a great deal of light and very little load. That's why there are so many and why they behave differently: a beige with pink inside is warm and friendly, a beige with green is unbleached linen, and a beige with grey is what people call greige and works as a modern neutral.

It serves as a background for almost anything, and that's its value: pure white on screen is a torch, and a beige ground lowers the glare without anyone noticing why it reads better. With black and a strong accent it gives an impeccable editorial palette. With brown and terracotta, a ceramic one. With sage green, a design-studio one — ours borrows from there.

Its only risk is blandness. A beige with nothing beside it isn't understated, it's an unfinished site. The rule that saves it: the background can be soft, but the text has to be frankly dark and the accent frankly saturated. Three middle terms together are what produces that half-done feeling.

Five to start with

Five palettes with beige, each with a reason.

Two come from Wada's dictionary and three from named harmony rules. Each arrives with the roles assigned — which colour is the background, which the text, which the button — painted at page size and with the contrast measured. If you want your exact hue, change it in the tool.

From Wada's dictionary, 1933

Wada combination 167

It contains a colour very close to yours (Ecru) and has been in use for almost a century. The original colours are called Ecru · Pale King's Blue · Vandar Poel's Blue.

The plate, as printed

3 colours in equal parts, as in the book. It is the inspiration, not the interface. Click one to copy it.

Adapted for screen

The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

On a website

This is your colour with a whole screen to fill.

This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

A card

Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

And the footer, which nobody looks at until it looks wrong.
Aa

Measured, before and after

On the plate, the best pair of colours reads at 8.4:1: AAA, reads with room to spare.

On screen, the text #21232e on the background #e1faf7 gives 14.3:1: AAA, reads with room to spare. APCA gives Lc 97: good for small text, the kind you read a paragraph of.

The accent #958a67 stands 3.1:1 from the background (a button needs 3:1) and as a link reaches 4.5:1 (a word needs 4.5:1).

How to use it

  • Proportion

    Distribute, don't equalise: #e1faf7 on 60% of the screen, #abf5ed on 30% (cards, bands, headers) and #958a67 on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

  • Text

    Body text goes in #21232e, a near-neutral ink tinted with the palette's hue, even though the plate had a pair that read: a saturated colour as text tires by the third line. The book's colour enters through the heading, in #003e83, where size forgives.

  • The button

    The accent #958a67 stands 3.1:1 apart from the background: it works as a button, with text in #21232e.

  • Temperature

    Warm and cool together: let one lead and the other point. Here the background #abf5ed leads, and the accent #958a67 is the first thing the eye will look for.

  • How many

    Three colours is the comfortable measure: background, text and one accent. Don't add a fourth unless it earns its place by contrast or by hue.

  • In the dictionary

    In the dictionary it sits among the contrasting-hue sets: hues deliberately set against each other. The contrast is already there; don't force it with shadows or blacks. It is one of the mixed-light ones: it already brings hierarchy. Keep it on screen: lightest at the back, darkest in front.

Goethe's reading

What this combination conveys, and why.

Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

What it conveys, by where each colour landed

The palette crosses both sides of the circle, active and passive. It carries the most tension and most needs one of the two to lead.

  • Surface · green

    Green is where the eye rests. Goethe says whoever looks at it neither wishes nor is able to imagine anything beyond it, which is why it was the colour for rooms you live in. In an interface that is precisely a background. § 802

  • Accent · yellow

    Yellow points, but it loses the moment the ground stops being smooth and bright. On screen that means shadows, gradients and small type on top. § 771

  • Heading · blue

    Blue recedes, and an accent is asked to do the opposite. As a link it only has to be distinguishable; as a primary button it needs contrast to do the work the colour will not. § 781

How each pair reads on the circle
  • Adjacent

    Adjacent on the circle, with nothing between them. Ordinary and agreeable: it says little, and it does not offend. § 829

  • Characteristic

    Yellow and blue, with green skipped. Goethe finds it poor: red is missing, and the nearness of green leaves it slight. § 819

  • Adjacent

    Adjacent on the circle. This is the one pair Goethe dismisses outright, and that judgement does not hold today — teal is well liked. What does hold is the measurable half: two neighbours with no difference in lightness produce no contrast. § 829

Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

The kit for building itNine tints, states, alerts and dark mode

A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

Nine tints of the accent

  • 50#f9f6f0
  • 100#efebe0
  • 200#ddd7c6
  • 300#c6bea5
  • 400#ada384
  • 500#958a67
  • 600#796f4e
  • 700#5f573a
  • 800#464029
  • 900#2f2a18

Greys, tinted with your hue

  • 50#f7f6f5
  • 100#ecebe8
  • 200#d9d7d3
  • 300#c0beb8
  • 400#a6a39b
  • 500#8c8980
  • 600#726f67
  • 700#5a5750
  • 800#42403a
  • 900#2b2a26

Button states

  • Normal#958a67
  • Hover#837856
  • Pressed#6f674c
  • Disabled#d3d0ca
  • Focus#9b8a46

Success, warning, error and info

  • Success#457942
  • Warning#9e8b48
  • Error#a45747
  • Info#3670ac

And in dark

The same colour, at night.

The background isn't pure black: it carries a little of your hue. That's what separates a designed dark mode from one that looks like a fault.

A button

Take it with you

/* Wada combination 167 — bluenze.com/paletas */
:root {
  --fondo: #e1faf7;
  --superficie: #abf5ed;
  --texto: #21232e;
  --tinta: #21232e;
  --texto-suave: #606271;
  --titular: #003e83;
  --acento: #958a67;
  --acento-texto: #21232e;
  --enlace: #7a704f;
  --borde: #b7d8d4;

  /* la lámina de Wada, tal cual */
  --lamina-1: #c0b490;
  --lamina-2: #abf5ed;
  --lamina-3: #003e83;

  --acento-50: #f9f6f0;
  --acento-100: #efebe0;
  --acento-200: #ddd7c6;
  --acento-300: #c6bea5;
  --acento-400: #ada384;
  --acento-500: #958a67;
  --acento-600: #796f4e;
  --acento-700: #5f573a;
  --acento-800: #464029;
  --acento-900: #2f2a18;
  --neutro-50: #f7f6f5;
  --neutro-100: #ecebe8;
  --neutro-200: #d9d7d3;
  --neutro-300: #c0beb8;
  --neutro-400: #a6a39b;
  --neutro-500: #8c8980;
  --neutro-600: #726f67;
  --neutro-700: #5a5750;
  --neutro-800: #42403a;
  --neutro-900: #2b2a26;

  --boton: #958a67;
  --boton-encima: #837856;
  --boton-pulsado: #6f674c;
  --boton-apagado: #d3d0ca;
  --foco: #9b8a46;

  --exito: #457942;
  --aviso: #9e8b48;
  --error: #a45747;
  --info: #3670ac;
}

@media (prefers-color-scheme: dark) {
  :root {
    --fondo: #24211b;
    --superficie: #312e27;
    --borde: #4a473d;
    --texto: #efeeea;
    --tinta: #efeeea;
    --texto-suave: #b2b0ac;
    --acento: #a19572;
    --acento-texto: #252420;
  }
}
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From Wada's dictionary, 1933

Wada combination 249

It contains a colour very close to yours (Ecru) and has been in use for almost a century. The original colours are called Hay's Russet · Ecru · Olive Ocher · Dark Medici Blue.

The plate, as printed

4 colours in equal parts, as in the book. It is the inspiration, not the interface. Click one to copy it.

Adapted for screen

The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

On a website

This is your colour with a whole screen to fill.

This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

A card

Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

And the footer, which nobody looks at until it looks wrong.
Aa

Measured, before and after

On the plate, the best pair of colours reads at 6.3:1: AA, it reads.

On screen, the text #2e201e on the background #fbf5e4 gives 14.4:1: AAA, reads with room to spare. APCA gives Lc 97: good for small text, the kind you read a paragraph of.

The accent #417777 stands 4.7:1 from the background (a button needs 3:1) and as a link reaches 4.7:1 (a word needs 4.5:1).

How to use it

  • Proportion

    Distribute, don't equalise: #fbf5e4 on 60% of the screen, #d1bd19 on 30% (cards, bands, headers) and #417777 on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

  • Text

    Body text goes in #2e201e, a near-neutral ink tinted with the palette's hue, even though the plate had a pair that read: a saturated colour as text tires by the third line. The book's colour enters through the heading, in #681916, where size forgives.

  • The button

    The accent #417777 stands 4.7:1 apart from the background: it works as a button, with text in #f9f6ef.

  • Temperature

    Warm and cool together: let one lead and the other point. Here the background #d1bd19 leads, and the accent #417777 is the first thing the eye will look for.

  • How many

    Four colours demand discipline: #d1bd19 and #681916 are the base, the other two are detail. If in doubt, drop the support colour before the accent.

  • In the dictionary

    In the dictionary it sits among the contrasting-hue sets: hues deliberately set against each other. The contrast is already there; don't force it with shadows or blacks. It is one of the pale ones: muted tones that get along; running text needs an ink from outside, near black.

Goethe's reading

What this combination conveys, and why.

Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

What it conveys, by where each colour landed

The whole palette sits on the active side of the circle: the colours that advance, warm and push outward.

  • Surface · yellow

    Yellow across a large surface is a gamble. It is the least forgiving colour: the slightest drift towards green turns gold into dirt, and on screen that drift is supplied by compression or a gradient. § 770

  • Accent · green

    Green is the colour of rest, so as an accent it points at nothing: the eye accepts it and moves on. If this palette needs something to stop the eye, this is not it. § 802

  • Heading · red

    Red is the high point of the active side. In a small patch it does exactly what an accent is for: stopping the eye once. § 793

How each pair reads on the circle
  • Characteristic

    Yellow and red, with orange skipped between them. The characteristic pair he thinks best: serene and magnificent. § 820

  • Characteristic

    Yellow and red, with orange skipped between them. The characteristic pair he thinks best: serene and magnificent. § 820

  • Opposite

    Opposite on the circle: together they complete what the eye asks for on its own. It is the only category Goethe approves without reservation. § 810

  • Same sector

    Both fall in the same sector of the circle. There is no hue contrast, so whatever separates them will have to be lightness. § 832

    This verdict is ours. Goethe judges four of the six pairs in this group and says so himself, or one of the two colours sits right between two sectors of the circle.

  • Adjacent

    Adjacent on the circle, with nothing between them. Ordinary and agreeable: it says little, and it does not offend. § 829

  • Adjacent

    Adjacent on the circle, with nothing between them. Ordinary and agreeable: it says little, and it does not offend. § 829

Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

The kit for building itNine tints, states, alerts and dark mode

A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

Nine tints of the accent

  • 50#f0f8f8
  • 100#dfeeee
  • 200#c3dcdc
  • 300#a2c5c4
  • 400#7dabab
  • 500#5c9292
  • 600#417777
  • 700#305e5e
  • 800#204646
  • 900#112e2e

Greys, tinted with your hue

  • 50#f5f7f7
  • 100#e8ecec
  • 200#d2d8d8
  • 300#b7c0c0
  • 400#9aa5a5
  • 500#7e8b8b
  • 600#667272
  • 700#4f5959
  • 800#394241
  • 900#252b2b

Button states

  • Normal#417777
  • Hover#2f6566
  • Pressed#2b5353
  • Disabled#abb4b3
  • Focus#127b7b

Success, warning, error and info

  • Success#457942
  • Warning#9e8b48
  • Error#a45747
  • Info#3670ac

And in dark

The same colour, at night.

The background isn't pure black: it carries a little of your hue. That's what separates a designed dark mode from one that looks like a fault.

A button

Take it with you

/* Wada combination 249 — bluenze.com/paletas */
:root {
  --fondo: #fbf5e4;
  --superficie: #d1bd19;
  --texto: #2e201e;
  --tinta: #2e201e;
  --texto-suave: #725f5c;
  --titular: #681916;
  --acento: #417777;
  --acento-texto: #f9f6ef;
  --enlace: #417777;
  --borde: #d8d1bb;
  --apoyo-1: #c0b490;

  /* la lámina de Wada, tal cual */
  --lamina-1: #681916;
  --lamina-2: #c0b490;
  --lamina-3: #d1bd19;
  --lamina-4: #417777;

  --acento-50: #f0f8f8;
  --acento-100: #dfeeee;
  --acento-200: #c3dcdc;
  --acento-300: #a2c5c4;
  --acento-400: #7dabab;
  --acento-500: #5c9292;
  --acento-600: #417777;
  --acento-700: #305e5e;
  --acento-800: #204646;
  --acento-900: #112e2e;
  --neutro-50: #f5f7f7;
  --neutro-100: #e8ecec;
  --neutro-200: #d2d8d8;
  --neutro-300: #b7c0c0;
  --neutro-400: #9aa5a5;
  --neutro-500: #7e8b8b;
  --neutro-600: #667272;
  --neutro-700: #4f5959;
  --neutro-800: #394241;
  --neutro-900: #252b2b;

  --boton: #417777;
  --boton-encima: #2f6566;
  --boton-pulsado: #2b5353;
  --boton-apagado: #abb4b3;
  --foco: #127b7b;

  --exito: #457942;
  --aviso: #9e8b48;
  --error: #a45747;
  --info: #3670ac;
}

@media (prefers-color-scheme: dark) {
  :root {
    --fondo: #1a2323;
    --superficie: #253030;
    --borde: #3c4949;
    --texto: #eaefef;
    --tinta: #eaefef;
    --texto-suave: #acb2b2;
    --acento: #699f9f;
    --acento-texto: #1f2525;
  }
}
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By rule

Complementary

Your colour and the one opposite it on the wheel, plus a light neutral and a dark version for background and text. For brands that want attention: the accent jumps out because the eye reads it as the opposite of everything else.

The plate, as printed

The colours the rule gives, raw and in equal parts. It is the starting point, not the interface. Click one to copy it.

Adapted for screen

The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

On a website

This is your colour with a whole screen to fill.

This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

A card

Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

And the footer, which nobody looks at until it looks wrong.
Aa

Measured, before and after

On the plate, the best pair of colours reads at 6.3:1: AA, it reads.

On screen, the text #21232c on the background #f5f5f5 gives 14.4:1: AAA, reads with room to spare. APCA gives Lc 97: good for small text, the kind you read a paragraph of.

The accent #96896a stands 3.2:1 from the background (a button needs 3:1) and as a link reaches 4.5:1 (a word needs 4.5:1).

How to use it

  • Proportion

    Distribute, don't equalise: #f5f5f5 on 60% of the screen, #ffffff on 30% (cards, bands, headers) and #96896a on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

  • Text

    Body text goes in #21232c, a near-neutral ink tinted with the palette's hue, even though the plate had a pair that read: a saturated colour as text tires by the third line. The book's colour enters through the heading, in #445f98, where size forgives.

  • The button

    The accent #96896a stands 3.2:1 apart from the background: it works as a button, with text in #21232c.

  • Temperature

    Warm and cool together: let one lead and the other point. Here the background #ffffff leads, and the accent #96896a is the first thing the eye will look for.

  • How many

    Four colours demand discipline: #ffffff and #445f98 are the base, the other two are detail. If in doubt, drop the support colour before the accent.

Goethe's reading

What this combination conveys, and why.

Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

What it conveys, by where each colour landed

The palette crosses both sides of the circle, active and passive. It carries the most tension and most needs one of the two to lead.

  • Accent · yellow

    Yellow points, but it loses the moment the ground stops being smooth and bright. On screen that means shadows, gradients and small type on top. § 771

  • Heading · blue

    Blue recedes, and an accent is asked to do the opposite. As a link it only has to be distinguishable; as a primary button it needs contrast to do the work the colour will not. § 781

How each pair reads on the circle
  • Characteristic

    Yellow and blue, with green skipped. Goethe finds it poor: red is missing, and the nearness of green leaves it slight. § 819

  • With a neutral

    Next to white, a colour from the active side loses force. § 831

  • Characteristic

    Yellow and blue, with green skipped. Goethe finds it poor: red is missing, and the nearness of green leaves it slight. § 819

  • With a neutral

    Next to white, a colour from the passive side gains in liveliness. § 831

  • Same sector

    Both fall in the same sector of the circle. There is no hue contrast, so whatever separates them will have to be lightness. § 832

    This verdict is ours. Goethe judges four of the six pairs in this group and says so himself, or one of the two colours sits right between two sectors of the circle.

  • With a neutral

    Next to white, a colour from the passive side gains in liveliness. § 831

Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

The kit for building itNine tints, states, alerts and dark mode

A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

Nine tints of the accent

  • 50#f9f6f1
  • 100#efebe1
  • 200#ded6c7
  • 300#c7bda8
  • 400#aea287
  • 500#96896a
  • 600#7a6e51
  • 700#60563d
  • 800#473f2b
  • 900#2f291a

Greys, tinted with your hue

  • 50#f7f6f5
  • 100#ecebe8
  • 200#d9d7d3
  • 300#c1beb8
  • 400#a6a39b
  • 500#8d8880
  • 600#736f67
  • 700#5a5750
  • 800#42403a
  • 900#2c2a26

Button states

  • Normal#96896a
  • Hover#847759
  • Pressed#70664f
  • Disabled#d2d0ca
  • Focus#9e8849

Success, warning, error and info

  • Success#457942
  • Warning#9e8b48
  • Error#a45747
  • Info#3670ac

And in dark

The same colour, at night.

The background isn't pure black: it carries a little of your hue. That's what separates a designed dark mode from one that looks like a fault.

A button

Take it with you

/* Complementary — bluenze.com/paletas */
:root {
  --fondo: #f5f5f5;
  --superficie: #ffffff;
  --texto: #21232c;
  --tinta: #21232c;
  --texto-suave: #60636e;
  --titular: #445f98;
  --acento: #96896a;
  --acento-texto: #21232c;
  --enlace: #7c6f52;
  --borde: #d1d1d1;
  --apoyo-1: #a8b7d8;

  /* la lámina de Wada, tal cual */
  --lamina-1: #d8c9a8;
  --lamina-2: #a8b7d8;
  --lamina-3: #ffffff;
  --lamina-4: #445f98;

  --acento-50: #f9f6f1;
  --acento-100: #efebe1;
  --acento-200: #ded6c7;
  --acento-300: #c7bda8;
  --acento-400: #aea287;
  --acento-500: #96896a;
  --acento-600: #7a6e51;
  --acento-700: #60563d;
  --acento-800: #473f2b;
  --acento-900: #2f291a;
  --neutro-50: #f7f6f5;
  --neutro-100: #ecebe8;
  --neutro-200: #d9d7d3;
  --neutro-300: #c1beb8;
  --neutro-400: #a6a39b;
  --neutro-500: #8d8880;
  --neutro-600: #736f67;
  --neutro-700: #5a5750;
  --neutro-800: #42403a;
  --neutro-900: #2c2a26;

  --boton: #96896a;
  --boton-encima: #847759;
  --boton-pulsado: #70664f;
  --boton-apagado: #d2d0ca;
  --foco: #9e8849;

  --exito: #457942;
  --aviso: #9e8b48;
  --error: #a45747;
  --info: #3670ac;
}

@media (prefers-color-scheme: dark) {
  :root {
    --fondo: #24211c;
    --superficie: #312e27;
    --borde: #4a463e;
    --texto: #efeeea;
    --tinta: #efeeea;
    --texto-suave: #b2b0ac;
    --acento: #a29575;
    --acento-texto: #252320;
  }
}
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By rule

Analogous

Your colour and its two neighbours on the wheel, plus a neutral that lets them breathe. For calm brands: everything looks like one family and nothing shouts.

The plate, as printed

The colours the rule gives, raw and in equal parts. It is the starting point, not the interface. Click one to copy it.

Adapted for screen

The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

On a website

This is your colour with a whole screen to fill.

This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

A card

Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

And the footer, which nobody looks at until it looks wrong.
Aa

Measured, before and after

On the plate, the best pair of colours reads at 2.0:1: does not read.

On screen, the text #282221 on the background #f5f5f5 gives 14.4:1: AAA, reads with room to spare. APCA gives Lc 97: good for small text, the kind you read a paragraph of.

The accent #96896a stands 3.2:1 from the background (a button needs 3:1) and as a link reaches 4.5:1 (a word needs 4.5:1).

How to use it

  • Proportion

    Distribute, don't equalise: #f5f5f5 on 60% of the screen, #ffffff on 30% (cards, bands, headers) and #96896a on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

  • Text

    No pair on the plate read as text (the best gave 1.9:1). That is why body text goes in #282221, a near-neutral ink tinted with the palette's hue: it is not in the book, and it is needed.

  • The button

    The accent #96896a stands 3.2:1 apart from the background: it works as a button, with text in #282221.

  • Temperature

    All warm: close and unified, but to make something stand out don't rely on colour, rely on light: the important thing darker or lighter than its surroundings.

  • How many

    Four colours demand discipline: #ffffff and #8b6860 are the base, the other two are detail. If in doubt, drop the support colour before the accent.

Goethe's reading

What this combination conveys, and why.

Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

What it conveys, by where each colour landed

The whole palette sits on the active side of the circle: the colours that advance, warm and push outward.

  • Accent · yellow

    Yellow points, but it loses the moment the ground stops being smooth and bright. On screen that means shadows, gradients and small type on top. § 771

How each pair reads on the circle
  • With a neutral

    Next to white, a colour from the active side loses force. § 831

  • With a neutral

    Next to white, a colour from the active side loses force. § 831

  • With a neutral

    A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

  • Same sector

    Both fall in the same sector of the circle. There is no hue contrast, so whatever separates them will have to be lightness. § 832

    This verdict is ours. Goethe judges four of the six pairs in this group and says so himself, or one of the two colours sits right between two sectors of the circle.

  • With a neutral

    Next to white, a colour from the active side loses force. § 831

  • With a neutral

    Next to white, a colour from the active side loses force. § 831

Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

The kit for building itNine tints, states, alerts and dark mode

A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

Nine tints of the accent

  • 50#f9f6f1
  • 100#efebe1
  • 200#ded6c7
  • 300#c7bda8
  • 400#aea287
  • 500#96896a
  • 600#7a6e51
  • 700#60563d
  • 800#473f2b
  • 900#2f291a

Greys, tinted with your hue

  • 50#f7f6f5
  • 100#ecebe8
  • 200#d9d7d3
  • 300#c1beb8
  • 400#a6a39b
  • 500#8d8880
  • 600#736f67
  • 700#5a5750
  • 800#42403a
  • 900#2c2a26

Button states

  • Normal#96896a
  • Hover#847759
  • Pressed#70664f
  • Disabled#d2d0ca
  • Focus#9e8849

Success, warning, error and info

  • Success#457942
  • Warning#9e8b48
  • Error#a45747
  • Info#3670ac

And in dark

The same colour, at night.

The background isn't pure black: it carries a little of your hue. That's what separates a designed dark mode from one that looks like a fault.

A button

Take it with you

/* Analogous — bluenze.com/paletas */
:root {
  --fondo: #f5f5f5;
  --superficie: #ffffff;
  --texto: #282221;
  --tinta: #282221;
  --texto-suave: #696260;
  --titular: #8b6860;
  --acento: #96896a;
  --acento-texto: #282221;
  --enlace: #7c6f52;
  --borde: #d1d1d1;
  --apoyo-1: #cfd8a8;

  /* la lámina de Wada, tal cual */
  --lamina-1: #d8b1a8;
  --lamina-2: #d8c9a8;
  --lamina-3: #cfd8a8;
  --lamina-4: #ffffff;

  --acento-50: #f9f6f1;
  --acento-100: #efebe1;
  --acento-200: #ded6c7;
  --acento-300: #c7bda8;
  --acento-400: #aea287;
  --acento-500: #96896a;
  --acento-600: #7a6e51;
  --acento-700: #60563d;
  --acento-800: #473f2b;
  --acento-900: #2f291a;
  --neutro-50: #f7f6f5;
  --neutro-100: #ecebe8;
  --neutro-200: #d9d7d3;
  --neutro-300: #c1beb8;
  --neutro-400: #a6a39b;
  --neutro-500: #8d8880;
  --neutro-600: #736f67;
  --neutro-700: #5a5750;
  --neutro-800: #42403a;
  --neutro-900: #2c2a26;

  --boton: #96896a;
  --boton-encima: #847759;
  --boton-pulsado: #70664f;
  --boton-apagado: #d2d0ca;
  --foco: #9e8849;

  --exito: #457942;
  --aviso: #9e8b48;
  --error: #a45747;
  --info: #3670ac;
}

@media (prefers-color-scheme: dark) {
  :root {
    --fondo: #24211c;
    --superficie: #312e27;
    --borde: #4a463e;
    --texto: #efeeea;
    --tinta: #efeeea;
    --texto-suave: #b2b0ac;
    --acento: #a29575;
    --acento-texto: #252320;
  }
}
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By rule

Monochrome with accent

One hue in three lights and a small accent opposite it. The one studios use most: the brand is recognised by one colour and the accent does the work of pointing at buttons and links.

The plate, as printed

The colours the rule gives, raw and in equal parts. It is the starting point, not the interface. Click one to copy it.

Adapted for screen

The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

On a website

This is your colour with a whole screen to fill.

This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

A card

Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

And the footer, which nobody looks at until it looks wrong.
Aa

Measured, before and after

On the plate, the best pair of colours reads at 3.6:1: only good for large text.

On screen, the text #28231a on the background #f5f5f5 gives 14.3:1: AAA, reads with room to spare. APCA gives Lc 97: good for small text, the kind you read a paragraph of.

The accent #778bb2 stands 3.1:1 from the background (a button needs 3:1) and as a link reaches 4.8:1 (a word needs 4.5:1).

How to use it

  • Proportion

    Distribute, don't equalise: #f5f5f5 on 60% of the screen, #ffffff on 30% (cards, bands, headers) and #778bb2 on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

  • Text

    No pair on the plate read as text (the best gave 3.6:1). That is why body text goes in #28231a, a near-neutral ink tinted with the palette's hue: it is not in the book, and it is needed.

  • The button

    The accent #778bb2 stands 3.1:1 apart from the background: it works as a button, with text in #28231a.

  • Temperature

    Warm and cool together: let one lead and the other point. Here the background #ffffff leads, and the accent #778bb2 is the first thing the eye will look for.

  • How many

    Four colours demand discipline: #ffffff and #856b2f are the base, the other two are detail. If in doubt, drop the support colour before the accent.

Goethe's reading

What this combination conveys, and why.

Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

What it conveys, by where each colour landed

The palette crosses both sides of the circle, active and passive. It carries the most tension and most needs one of the two to lead.

  • Accent · blue

    Blue recedes, and an accent is asked to do the opposite. As a link it only has to be distinguishable; as a primary button it needs contrast to do the work the colour will not. § 781

  • Heading · yellow

    Yellow points, but it loses the moment the ground stops being smooth and bright. On screen that means shadows, gradients and small type on top. § 771

How each pair reads on the circle
  • Same sector

    Both fall in the same sector of the circle. There is no hue contrast, so whatever separates them will have to be lightness. § 832

    This verdict is ours. Goethe judges four of the six pairs in this group and says so himself, or one of the two colours sits right between two sectors of the circle.

  • With a neutral

    Next to white, a colour from the active side loses force. § 831

  • Characteristic

    Yellow and blue, with green skipped. Goethe finds it poor: red is missing, and the nearness of green leaves it slight. § 819

  • With a neutral

    Next to white, a colour from the active side loses force. § 831

  • Characteristic

    Yellow and blue, with green skipped. Goethe finds it poor: red is missing, and the nearness of green leaves it slight. § 819

  • With a neutral

    Next to white, a colour from the passive side gains in liveliness. § 831

Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

The kit for building itNine tints, states, alerts and dark mode

A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

Nine tints of the accent

  • 50#f4f6fd
  • 100#e6ebf7
  • 200#cfd7eb
  • 300#b2beda
  • 400#93a3c6
  • 500#778bb2
  • 600#5c7095
  • 700#465877
  • 800#324059
  • 900#1f2a3d

Greys, tinted with your hue

  • 50#f6f6f8
  • 100#eaebee
  • 200#d5d7db
  • 300#bcbec4
  • 400#a0a3ab
  • 500#858991
  • 600#6c6f78
  • 700#54575e
  • 800#3e4045
  • 900#282a2e

Button states

  • Normal#778bb2
  • Hover#65799f
  • Pressed#586886
  • Disabled#ced1d7
  • Focus#5c8cd1

Success, warning, error and info

  • Success#457942
  • Warning#9e8b48
  • Error#a45747
  • Info#3670ac

And in dark

The same colour, at night.

The background isn't pure black: it carries a little of your hue. That's what separates a designed dark mode from one that looks like a fault.

A button

Take it with you

/* Monochrome with accent — bluenze.com/paletas */
:root {
  --fondo: #f5f5f5;
  --superficie: #ffffff;
  --texto: #28231a;
  --tinta: #28231a;
  --texto-suave: #696257;
  --titular: #856b2f;
  --acento: #778bb2;
  --acento-texto: #28231a;
  --enlace: #596c92;
  --borde: #d1d1d1;
  --apoyo-1: #d8c9a8;

  /* la lámina de Wada, tal cual */
  --lamina-1: #a08447;
  --lamina-2: #d8c9a8;
  --lamina-3: #ffffff;
  --lamina-4: #a2b5de;

  --acento-50: #f4f6fd;
  --acento-100: #e6ebf7;
  --acento-200: #cfd7eb;
  --acento-300: #b2beda;
  --acento-400: #93a3c6;
  --acento-500: #778bb2;
  --acento-600: #5c7095;
  --acento-700: #465877;
  --acento-800: #324059;
  --acento-900: #1f2a3d;
  --neutro-50: #f6f6f8;
  --neutro-100: #eaebee;
  --neutro-200: #d5d7db;
  --neutro-300: #bcbec4;
  --neutro-400: #a0a3ab;
  --neutro-500: #858991;
  --neutro-600: #6c6f78;
  --neutro-700: #54575e;
  --neutro-800: #3e4045;
  --neutro-900: #282a2e;

  --boton: #778bb2;
  --boton-encima: #65799f;
  --boton-pulsado: #586886;
  --boton-apagado: #ced1d7;
  --foco: #5c8cd1;

  --exito: #457942;
  --aviso: #9e8b48;
  --error: #a45747;
  --info: #3670ac;
}

@media (prefers-color-scheme: dark) {
  :root {
    --fondo: #1f2228;
    --superficie: #2b2e37;
    --borde: #424751;
    --texto: #eceef2;
    --tinta: #eceef2;
    --texto-suave: #afb0b5;
    --acento: #8296be;
    --acento-texto: #222428;
  }
}
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3 in the dictionary

Wada's beiges, one by one.

35 from the book

Wada's combinations with beige.

The other colours

And if your colour is another one.

Where they come from

We read the book.

In 1933 a Japanese painter and costume designer, Sanzō Wada, published a dictionary of colour combinations: 348 palettes meant for dyers, weavers and designers, drawn from years of working with real colour rather than a wheel. Almost a century later it still sits on the desk of many studios, ours included. We read it cover to cover, checked every value against the original and gave its 158 colours a name in Spanish.

Combinations based on Sanzō Wada's system (Haishoku Sōkan, 1933-34; Seigensha selection, 2010). Colour values are checked against that edition; the Spanish names, each combination's character and the explanations are ours.

If it is for your brand, this is what we do: custom websites that start with colour and end in code.