Palettes by colour

Colours that go with purple

The most expensive colour in history and the hardest to handle today: there's very little road between regal and generic.

What goes with purple

Purple occupies the stretch between blue and magenta, and very different things fit there: violet, leaning blue and reading sober; true purple, leaning red and reading warm; lilac, a violet with lots of light; and aubergine, the same hue with almost none, which behaves like a dark neutral.

What holds it best is a warm neutral — cream, sand, a grey with yellow inside — which takes the synthetic edge off. With olive and mustard it makes palettes that look lifted from an old textile. With muted gold or brass it goes stately. What almost never works is purple with saturated blue: they fight over the same spot.

On screen, beware the violet-to-blue gradient: it's the default look of half the digital products out there and it makes any brand look like the same brand. If you want purple without that air, take saturation out, push the lightness up or down out of the middle band, and keep it away from electric blue.

Five to start with

Five palettes with purple, each with a reason.

Two come from Wada's dictionary and three from named harmony rules. Each arrives with the roles assigned — which colour is the background, which the text, which the button — painted at page size and with the contrast measured. If you want your exact hue, change it in the tool.

From Wada's dictionary, 1933

Wada combination 123

It contains a colour very close to yours (Taupe Brown) and has been in use for almost a century. The original colours are called Coral Red · Lemon Yellow · Taupe Brown.

The plate, as printed

3 colours in equal parts, as in the book. It is the inspiration, not the interface. Click one to copy it.

Adapted for screen

The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

On a website

This is your colour with a whole screen to fill.

This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

A card

Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

And the footer, which nobody looks at until it looks wrong.
Aa

Measured, before and after

On the plate, the best pair of colours reads at 8.7:1: AAA, reads with room to spare.

On screen, the text #2a2128 on the background #f7f6e4 gives 14.3:1: AAA, reads with room to spare. APCA gives Lc 97: good for small text, the kind you read a paragraph of.

The accent #e65d84 stands 3.1:1 from the background (a button needs 3:1) and as a link reaches 4.7:1 (a word needs 4.5:1).

Under Deuteranopia, your accent and your background drop to 2.7:1. The button stops standing out: give it a border, change the lightness, or don't rely on colour alone to mark it.

How to use it

  • Proportion

    Distribute, don't equalise: #f7f6e4 on 60% of the screen, #e1ed1c on 30% (cards, bands, headers) and #e65d84 on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

  • Text

    Body text goes in #2a2128, a near-neutral ink tinted with the palette's hue, even though the plate had a pair that read: a saturated colour as text tires by the third line. The book's colour enters through the heading, in #6b2e63, where size forgives.

  • The button

    The accent #e65d84 stands 3.1:1 apart from the background: it works as a button, with text in #2a2128.

  • Temperature

    All warm: close and unified, but to make something stand out don't rely on colour, rely on light: the important thing darker or lighter than its surroundings.

  • How many

    Three colours is the comfortable measure: background, text and one accent. Don't add a fourth unless it earns its place by contrast or by hue.

  • In the dictionary

    In the dictionary it sits among the tone-on-tone sets: colours from one family. Hierarchy comes from light, not hue, so order elements from lightest to darkest. It is one of the dense ones: loaded colours that need plenty of air around them; less is more.

Goethe's reading

What this combination conveys, and why.

Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

What it conveys, by where each colour landed

The palette crosses both sides of the circle, active and passive. It carries the most tension and most needs one of the two to lead.

  • Surface · yellow

    Yellow across a large surface is a gamble. It is the least forgiving colour: the slightest drift towards green turns gold into dirt, and on screen that drift is supplied by compression or a gradient. § 770

  • Accent · red

    Red is the high point of the active side. In a small patch it does exactly what an accent is for: stopping the eye once. § 793

  • Heading · violet

    The violet that would be intolerable as a background works in a border or a button. Same colour, different dose: this is a rule about surface, not about hue. § 790

How each pair reads on the circle
  • Characteristic

    Yellow and red, with orange skipped between them. The characteristic pair he thinks best: serene and magnificent. § 820

  • Adjacent

    Adjacent on the circle, with no colour between them to keep them apart. They are saved by proportion: one has to lead and the other to follow. § 828

  • Opposite

    Opposite on the circle: together they complete what the eye asks for on its own. It is the only category Goethe approves without reservation. § 810

What is happening to this palette
  • There is nowhere for the eye to rest: no neutral, no muted colour, no green. The whole palette asks for attention at once. § 802

Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

The kit for building itNine tints, states, alerts and dark mode

A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

Nine tints of the accent

  • 50#f6f6f6
  • 100#fee5e9
  • 200#fecad4
  • 300#ffa5b8
  • 400#f57e9c
  • 500#e65d84
  • 600#c23f68
  • 700#9e2b50
  • 800#781b3b
  • 900#540c26

Greys, tinted with your hue

  • 50#f8f6f6
  • 100#eeeaeb
  • 200#dcd6d7
  • 300#c5bcbe
  • 400#aba0a2
  • 500#928688
  • 600#786d6f
  • 700#5f5556
  • 800#463e3f
  • 900#2e2829

Button states

  • Normal#e65d84
  • Hover#d14972
  • Pressed#b73b62
  • Disabled#e5cdd1
  • Focus#fe3f82

Success, warning, error and info

  • Success#247d2b
  • Warning#a28a1c
  • Error#ba4835
  • Info#0d70b9

And in dark

The same colour, at night.

The background isn't pure black: it carries a little of your hue. That's what separates a designed dark mode from one that looks like a fault.

A button

Take it with you

/* Wada combination 123 — bluenze.com/paletas */
:root {
  --fondo: #f7f6e4;
  --superficie: #e1ed1c;
  --texto: #2a2128;
  --tinta: #2a2128;
  --texto-suave: #6c6069;
  --titular: #6b2e63;
  --acento: #e65d84;
  --acento-texto: #2a2128;
  --enlace: #c23b66;
  --borde: #d4d3bc;

  /* la lámina de Wada, tal cual */
  --lamina-1: #ff7399;
  --lamina-2: #f2ff26;
  --lamina-3: #6b2e63;

  --acento-50: #f6f6f6;
  --acento-100: #fee5e9;
  --acento-200: #fecad4;
  --acento-300: #ffa5b8;
  --acento-400: #f57e9c;
  --acento-500: #e65d84;
  --acento-600: #c23f68;
  --acento-700: #9e2b50;
  --acento-800: #781b3b;
  --acento-900: #540c26;
  --neutro-50: #f8f6f6;
  --neutro-100: #eeeaeb;
  --neutro-200: #dcd6d7;
  --neutro-300: #c5bcbe;
  --neutro-400: #aba0a2;
  --neutro-500: #928688;
  --neutro-600: #786d6f;
  --neutro-700: #5f5556;
  --neutro-800: #463e3f;
  --neutro-900: #2e2829;

  --boton: #e65d84;
  --boton-encima: #d14972;
  --boton-pulsado: #b73b62;
  --boton-apagado: #e5cdd1;
  --foco: #fe3f82;

  --exito: #247d2b;
  --aviso: #a28a1c;
  --error: #ba4835;
  --info: #0d70b9;
}

@media (prefers-color-scheme: dark) {
  :root {
    --fondo: #2e1d20;
    --superficie: #3e282d;
    --borde: #594045;
    --texto: #f8ebed;
    --tinta: #f8ebed;
    --texto-suave: #bcadaf;
    --acento: #f1678d;
    --acento-texto: #2f2023;
  }
}
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From Wada's dictionary, 1933

Wada combination 174

It contains a colour very close to yours (Taupe Brown) and has been in use for almost a century. The original colours are called Corinthian Pink · Grayish Lavender - B · Taupe Brown.

The plate, as printed

3 colours in equal parts, as in the book. It is the inspiration, not the interface. Click one to copy it.

Adapted for screen

The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

On a website

This is your colour with a whole screen to fill.

This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

A card

Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

And the footer, which nobody looks at until it looks wrong.
Aa

Measured, before and after

On the plate, the best pair of colours reads at 5.3:1: AA, it reads.

On screen, the text #2a2128 on the background #fff1f9 gives 14.3:1: AAA, reads with room to spare. APCA gives Lc 96: good for small text, the kind you read a paragraph of.

The accent #9986a6 stands 3.0:1 from the background (a button needs 3:1) and as a link reaches 4.6:1 (a word needs 4.5:1).

How to use it

  • Proportion

    Distribute, don't equalise: #fff1f9 on 60% of the screen, #ffa6d9 on 30% (cards, bands, headers) and #9986a6 on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

  • Text

    Body text goes in #2a2128, a near-neutral ink tinted with the palette's hue, even though the plate had a pair that read: a saturated colour as text tires by the third line. The book's colour enters through the heading, in #6b2e63, where size forgives.

  • The button

    The accent #9986a6 stands 3.0:1 apart from the background: it works as a button, with text in #2a2128.

  • Temperature

    Warm and cool together: let one lead and the other point. Here the background #ffa6d9 leads, and the accent #9986a6 is the first thing the eye will look for.

  • How many

    Three colours is the comfortable measure: background, text and one accent. Don't add a fourth unless it earns its place by contrast or by hue.

  • In the dictionary

    In the dictionary it sits among the tone-on-tone sets: colours from one family. Hierarchy comes from light, not hue, so order elements from lightest to darkest. It is one of the mixed-light ones: it already brings hierarchy. Keep it on screen: lightest at the back, darkest in front.

Goethe's reading

What this combination conveys, and why.

Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

What it conveys, by where each colour landed

The whole palette sits on the passive side: the colours that recede, cool and draw the eye inward.

  • Surface · violet

    Goethe puts it bluntly: a large surface of pure violet would be intolerable. It holds up here because the screen adaptation has taken the chroma down. On the plate, at full saturation, it would not. § 790

  • Accent and Heading · violet

    The violet that would be intolerable as a background works in a border or a button. Same colour, different dose: this is a rule about surface, not about hue. § 790

How each pair reads on the circle
  • Same sector

    Both fall in the same sector of the circle. There is no hue contrast, so whatever separates them will have to be lightness. § 832

    This verdict is ours. Goethe judges four of the six pairs in this group and says so himself, or one of the two colours sits right between two sectors of the circle.

  • Same sector

    Both fall in the same sector of the circle. There is no hue contrast, so whatever separates them will have to be lightness. § 832

    This verdict is ours. Goethe judges four of the six pairs in this group and says so himself, or one of the two colours sits right between two sectors of the circle.

  • Same sector

    Both fall in the same sector of the circle. There is no hue contrast, so whatever separates them will have to be lightness. § 832

    This verdict is ours. Goethe judges four of the six pairs in this group and says so himself, or one of the two colours sits right between two sectors of the circle.

Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

The kit for building itNine tints, states, alerts and dark mode

A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

Nine tints of the accent

  • 50#f9f5fb
  • 100#efe9f3
  • 200#ddd4e4
  • 300#c7b9d0
  • 400#ae9db9
  • 500#9986a6
  • 600#7b6987
  • 700#61516b
  • 800#473b50
  • 900#302636

Greys, tinted with your hue

  • 50#f7f6f7
  • 100#eceaed
  • 200#d9d6da
  • 300#c0bdc3
  • 400#a6a2a9
  • 500#8c878f
  • 600#726e75
  • 700#5a565c
  • 800#423f44
  • 900#2b292d

Button states

  • Normal#9986a6
  • Hover#877493
  • Pressed#73647c
  • Disabled#d5d2d7
  • Focus#a37fbd

Success, warning, error and info

  • Success#457942
  • Warning#9e8b48
  • Error#a45747
  • Info#3670ac

And in dark

The same colour, at night.

The background isn't pure black: it carries a little of your hue. That's what separates a designed dark mode from one that looks like a fault.

A button

Take it with you

/* Wada combination 174 — bluenze.com/paletas */
:root {
  --fondo: #fff1f9;
  --superficie: #ffa6d9;
  --texto: #2a2128;
  --tinta: #2a2128;
  --texto-suave: #6c6069;
  --titular: #6b2e63;
  --acento: #9986a6;
  --acento-texto: #2a2128;
  --enlace: #7a6886;
  --borde: #e5cbd8;

  /* la lámina de Wada, tal cual */
  --lamina-1: #ffa6d9;
  --lamina-2: #bfabcc;
  --lamina-3: #6b2e63;

  --acento-50: #f9f5fb;
  --acento-100: #efe9f3;
  --acento-200: #ddd4e4;
  --acento-300: #c7b9d0;
  --acento-400: #ae9db9;
  --acento-500: #9986a6;
  --acento-600: #7b6987;
  --acento-700: #61516b;
  --acento-800: #473b50;
  --acento-900: #302636;
  --neutro-50: #f7f6f7;
  --neutro-100: #eceaed;
  --neutro-200: #d9d6da;
  --neutro-300: #c0bdc3;
  --neutro-400: #a6a2a9;
  --neutro-500: #8c878f;
  --neutro-600: #726e75;
  --neutro-700: #5a565c;
  --neutro-800: #423f44;
  --neutro-900: #2b292d;

  --boton: #9986a6;
  --boton-encima: #877493;
  --boton-pulsado: #73647c;
  --boton-apagado: #d5d2d7;
  --foco: #a37fbd;

  --exito: #457942;
  --aviso: #9e8b48;
  --error: #a45747;
  --info: #3670ac;
}

@media (prefers-color-scheme: dark) {
  :root {
    --fondo: #242026;
    --superficie: #312d34;
    --borde: #4a454d;
    --texto: #efedf0;
    --tinta: #efedf0;
    --texto-suave: #b2b0b4;
    --acento: #a28faf;
    --acento-texto: #252326;
  }
}
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By rule

Complementary

Your colour and the one opposite it on the wheel, plus a light neutral and a dark version for background and text. For brands that want attention: the accent jumps out because the eye reads it as the opposite of everything else.

The plate, as printed

The colours the rule gives, raw and in equal parts. It is the starting point, not the interface. Click one to copy it.

Adapted for screen

The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

On a website

This is your colour with a whole screen to fill.

This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

A card

Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

And the footer, which nobody looks at until it looks wrong.
Aa

Measured, before and after

On the plate, the best pair of colours reads at 11.4:1: AAA, reads with room to spare.

On screen, the text #232421 on the background #f5f5f5 gives 14.3:1: AAA, reads with room to spare. APCA gives Lc 97: good for small text, the kind you read a paragraph of.

The accent #6b4a8c stands 6.5:1 from the background (a button needs 3:1) and as a link reaches 6.5:1 (a word needs 4.5:1).

How to use it

  • Proportion

    Distribute, don't equalise: #f5f5f5 on 60% of the screen, #d6d6d6 on 30% (cards, bands, headers) and #6b4a8c on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

  • Text

    Body text goes in #232421, a near-neutral ink tinted with the palette's hue, even though the plate had a pair that read: a saturated colour as text tires by the third line. The book's colour enters through the heading, in #192112, where size forgives.

  • The button

    The accent #6b4a8c stands 6.5:1 apart from the background: it works as a button, with text in #f6f6f6.

  • Temperature

    All cool: orderly and serious. So it doesn't feel distant, leave plenty of air and use the accent generously on whatever you want touched.

  • How many

    Four colours demand discipline: #d6d6d6 and #192112 are the base, the other two are detail. If in doubt, drop the support colour before the accent.

Goethe's reading

What this combination conveys, and why.

Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

What it conveys, by where each colour landed

The whole palette sits on the passive side: the colours that recede, cool and draw the eye inward.

  • Accent · violet

    The violet that would be intolerable as a background works in a border or a button. Same colour, different dose: this is a rule about surface, not about hue. § 790

How each pair reads on the circle
  • Characteristic

    Characteristic by geometry — there is a colour skipped between the two. But Goethe judges only four pairs in this group, and this is not one of them. § 823

    This verdict is ours. Goethe judges four of the six pairs in this group and says so himself, or one of the two colours sits right between two sectors of the circle.

  • With a neutral

    Next to white, a colour from the passive side gains in liveliness. § 831

  • With a neutral

    Next to black, a colour from the passive side loses. § 831

  • With a neutral

    A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

  • With a neutral

    A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

  • With a neutral

    A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

The kit for building itNine tints, states, alerts and dark mode

A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

Nine tints of the accent

  • 50#faf4ff
  • 100#f3e7fc
  • 200#e3d0f3
  • 300#ceb4e5
  • 400#b796d4
  • 500#9e7ac0
  • 600#8361a4
  • 700#6b4a8c
  • 800#4d3664
  • 900#342245

Greys, tinted with your hue

  • 50#f7f6f7
  • 100#eceaed
  • 200#d9d6da
  • 300#c0bdc3
  • 400#a6a2a9
  • 500#8c878f
  • 600#726e76
  • 700#59565c
  • 800#423f44
  • 900#2b292d

Button states

  • Normal#6b4a8c
  • Hover#593a7a
  • Pressed#472b64
  • Disabled#9e98a3
  • Focus#7042a2

Success, warning, error and info

  • Success#407a3e
  • Warning#9f8a40
  • Error#a95543
  • Info#2670b3

And in dark

The same colour, at night.

The background isn't pure black: it carries a little of your hue. That's what separates a designed dark mode from one that looks like a fault.

A button

Take it with you

/* Complementary — bluenze.com/paletas */
:root {
  --fondo: #f5f5f5;
  --superficie: #d6d6d6;
  --texto: #232421;
  --tinta: #232421;
  --texto-suave: #626460;
  --titular: #192112;
  --acento: #6b4a8c;
  --acento-texto: #f6f6f6;
  --enlace: #6b4a8c;
  --borde: #d1d1d1;
  --apoyo-1: #6b8c4a;

  /* la lámina de Wada, tal cual */
  --lamina-1: #6b4a8c;
  --lamina-2: #6b8c4a;
  --lamina-3: #d6d6d6;
  --lamina-4: #192112;

  --acento-50: #faf4ff;
  --acento-100: #f3e7fc;
  --acento-200: #e3d0f3;
  --acento-300: #ceb4e5;
  --acento-400: #b796d4;
  --acento-500: #9e7ac0;
  --acento-600: #8361a4;
  --acento-700: #6b4a8c;
  --acento-800: #4d3664;
  --acento-900: #342245;
  --neutro-50: #f7f6f7;
  --neutro-100: #eceaed;
  --neutro-200: #d9d6da;
  --neutro-300: #c0bdc3;
  --neutro-400: #a6a2a9;
  --neutro-500: #8c878f;
  --neutro-600: #726e76;
  --neutro-700: #59565c;
  --neutro-800: #423f44;
  --neutro-900: #2b292d;

  --boton: #6b4a8c;
  --boton-encima: #593a7a;
  --boton-pulsado: #472b64;
  --boton-apagado: #9e98a3;
  --foco: #7042a2;

  --exito: #407a3e;
  --aviso: #9f8a40;
  --error: #a95543;
  --info: #2670b3;
}

@media (prefers-color-scheme: dark) {
  :root {
    --fondo: #251f2b;
    --superficie: #332b3a;
    --borde: #4d4355;
    --texto: #f1ecf4;
    --tinta: #f1ecf4;
    --texto-suave: #b4afb7;
    --acento: #ac87ce;
    --acento-texto: #26222a;
  }
}
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By rule

Analogous

Your colour and its two neighbours on the wheel, plus a neutral that lets them breathe. For calm brands: everything looks like one family and nothing shouts.

The plate, as printed

The colours the rule gives, raw and in equal parts. It is the starting point, not the interface. Click one to copy it.

Adapted for screen

The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

On a website

This is your colour with a whole screen to fill.

This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

A card

Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

And the footer, which nobody looks at until it looks wrong.
Aa

Measured, before and after

On the plate, the best pair of colours reads at 5.7:1: AA, it reads.

On screen, the text #eeeeee on the background #21202f gives 13.8:1: AAA, reads with room to spare. APCA gives Lc 94: good for small text, the kind you read a paragraph of.

The accent #805da1 stands 3.0:1 from the background (a button needs 3:1) and as a link reaches 4.7:1 (a word needs 4.5:1).

Under Protanopia, your accent and your background drop to 3.0:1. The button stops standing out: give it a border, change the lightness, or don't rely on colour alone to mark it.

How to use it

  • Proportion

    Distribute, don't equalise: #21202f on 60% of the screen, #4a4a8c on 30% (cards, bands, headers) and #805da1 on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

  • Text

    Body text goes in #eeeeee, a near-neutral ink tinted with the palette's hue, even though the plate had a pair that read: a saturated colour as text tires by the third line. The book's colour enters through the heading, in #dbdbdb, where size forgives.

  • The button

    The accent #805da1 stands 3.0:1 apart from the background: it works as a button, with text in #f7f6fd.

  • Temperature

    Warm and cool together: let one lead and the other point. Here the background #4a4a8c leads, and the accent #805da1 is the first thing the eye will look for.

  • How many

    Four colours demand discipline: #4a4a8c and #eeeeee are the base, the other two are detail. If in doubt, drop the support colour before the accent.

Goethe's reading

What this combination conveys, and why.

Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

What it conveys, by where each colour landed

The whole palette sits on the passive side: the colours that recede, cool and draw the eye inward.

  • Surface · blue

    Blue recedes: it draws the eye inward rather than coming out to meet it. It holds a large surface without fighting whatever sits on top. § 781

  • Accent · violet

    The violet that would be intolerable as a background works in a border or a button. Same colour, different dose: this is a rule about surface, not about hue. § 790

How each pair reads on the circle
  • Adjacent

    Adjacent on the circle, with no colour between them to keep them apart. They are saved by proportion: one has to lead and the other to follow. § 828

  • Adjacent

    Adjacent on the circle, with no colour between them to keep them apart. They are saved by proportion: one has to lead and the other to follow. § 828

  • With a neutral

    Next to white, a colour from the passive side gains in liveliness. § 831

  • Same sector

    Both fall in the same sector of the circle. There is no hue contrast, so whatever separates them will have to be lightness. § 832

    This verdict is ours. Goethe judges four of the six pairs in this group and says so himself, or one of the two colours sits right between two sectors of the circle.

  • With a neutral

    Next to white, a colour from the passive side gains in liveliness. § 831

  • With a neutral

    Next to white, a colour from the passive side gains in liveliness. § 831

What is happening to this palette
  • #4a4a8c and #6b4a8c are neighbours on the circle and only 3 points of lightness apart. This is the failure Goethe describes without naming it: well-chosen colours placed at the wrong value. They vibrate, and neither can be read on top of the other. § 899

  • #4a4a8c and #8c4a8c are neighbours on the circle and only 7 points of lightness apart. This is the failure Goethe describes without naming it: well-chosen colours placed at the wrong value. They vibrate, and neither can be read on top of the other. § 899

Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

The kit for building itNine tints, states, alerts and dark mode

A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

Nine tints of the accent

  • 50#fbf4ff
  • 100#f3e7fc
  • 200#e3d0f3
  • 300#cfb4e5
  • 400#b796d4
  • 500#9e7ac0
  • 600#805da1
  • 700#684a84
  • 800#4d3664
  • 900#342245

Greys, tinted with your hue

  • 50#f7f6f7
  • 100#eceaed
  • 200#d9d6da
  • 300#c0bdc3
  • 400#a6a2a9
  • 500#8c878f
  • 600#726e76
  • 700#59565c
  • 800#423f44
  • 900#2b292d

Button states

  • Normal#805da1
  • Hover#936eb4
  • Pressed#a482c2
  • Disabled#3c3640
  • Focus#8655b8

Success, warning, error and info

  • Success#7eba78
  • Warning#ccb467
  • Error#f0927e
  • Info#74aef7

And in light

The same colour, by day.

The palette is born dark; this is its light version. The background is not pure white: it carries a little of its hue, just as the dark one was not black.

A button

Take it with you

/* Analogous — bluenze.com/paletas */
:root {
  --fondo: #21202f;
  --superficie: #4a4a8c;
  --texto: #eeeeee;
  --tinta: #eeeeee;
  --texto-suave: #b0b0b0;
  --titular: #dbdbdb;
  --acento: #805da1;
  --acento-texto: #f7f6fd;
  --enlace: #a07bc2;
  --borde: #474557;
  --apoyo-1: #8c4a8c;

  /* la lámina de Wada, tal cual */
  --lamina-1: #4a4a8c;
  --lamina-2: #6b4a8c;
  --lamina-3: #8c4a8c;
  --lamina-4: #dbdbdb;

  --acento-50: #fbf4ff;
  --acento-100: #f3e7fc;
  --acento-200: #e3d0f3;
  --acento-300: #cfb4e5;
  --acento-400: #b796d4;
  --acento-500: #9e7ac0;
  --acento-600: #805da1;
  --acento-700: #684a84;
  --acento-800: #4d3664;
  --acento-900: #342245;
  --neutro-50: #f7f6f7;
  --neutro-100: #eceaed;
  --neutro-200: #d9d6da;
  --neutro-300: #c0bdc3;
  --neutro-400: #a6a2a9;
  --neutro-500: #8c878f;
  --neutro-600: #726e76;
  --neutro-700: #59565c;
  --neutro-800: #423f44;
  --neutro-900: #2b292d;

  --boton: #805da1;
  --boton-encima: #936eb4;
  --boton-pulsado: #a482c2;
  --boton-apagado: #3c3640;
  --foco: #8655b8;

  --exito: #7eba78;
  --aviso: #ccb467;
  --error: #f0927e;
  --info: #74aef7;
}

@media (prefers-color-scheme: light) {
  :root {
    --fondo: #f9f2ff;
    --superficie: #eee5f5;
    --borde: #d9cde2;
    --texto: #26222a;
    --tinta: #26222a;
    --texto-suave: #67616c;
    --acento: #805da1;
    --acento-texto: #f9f5fc;
  }
}
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By rule

Monochrome with accent

One hue in three lights and a small accent opposite it. The one studios use most: the brand is recognised by one colour and the accent does the work of pointing at buttons and links.

The plate, as printed

The colours the rule gives, raw and in equal parts. It is the starting point, not the interface. Click one to copy it.

Adapted for screen

The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

On a website

This is your colour with a whole screen to fill.

This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

A card

Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

And the footer, which nobody looks at until it looks wrong.
Aa

Measured, before and after

On the plate, the best pair of colours reads at 10.9:1: AAA, reads with room to spare.

On screen, the text #252326 on the background #f5f5f5 gives 14.3:1: AAA, reads with room to spare. APCA gives Lc 97: good for small text, the kind you read a paragraph of.

The accent #6b973f stands 3.1:1 from the background (a button needs 3:1) and as a link reaches 4.8:1 (a word needs 4.5:1).

How to use it

  • Proportion

    Distribute, don't equalise: #f5f5f5 on 60% of the screen, #cccccc on 30% (cards, bands, headers) and #6b973f on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

  • Text

    Body text goes in #252326, a near-neutral ink tinted with the palette's hue, even though the plate had a pair that read: a saturated colour as text tires by the third line. The book's colour enters through the heading, in #1f1528, where size forgives.

  • The button

    The accent #6b973f stands 3.1:1 apart from the background: it works as a button, with text in #252326.

  • Temperature

    All cool: orderly and serious. So it doesn't feel distant, leave plenty of air and use the accent generously on whatever you want touched.

  • How many

    Four colours demand discipline: #cccccc and #1f1528 are the base, the other two are detail. If in doubt, drop the support colour before the accent.

Goethe's reading

What this combination conveys, and why.

Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

What it conveys, by where each colour landed

The whole palette sits on the passive side: the colours that recede, cool and draw the eye inward.

  • Accent · green

    Green is the colour of rest, so as an accent it points at nothing: the eye accepts it and moves on. If this palette needs something to stop the eye, this is not it. § 802

How each pair reads on the circle
  • With a neutral

    Next to black, a colour from the passive side loses. § 831

  • With a neutral

    A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

  • With a neutral

    A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

  • With a neutral

    Next to white, a colour from the passive side gains in liveliness. § 831

  • Characteristic

    Characteristic by geometry — there is a colour skipped between the two. But Goethe judges only four pairs in this group, and this is not one of them. § 823

    This verdict is ours. Goethe judges four of the six pairs in this group and says so himself, or one of the two colours sits right between two sectors of the circle.

  • With a neutral

    A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

The kit for building itNine tints, states, alerts and dark mode

A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

Nine tints of the accent

  • 50#f2f9ea
  • 100#e3efd5
  • 200#cadeb3
  • 300#abc78b
  • 400#89ae62
  • 500#6b973f
  • 600#507b26
  • 700#3b6117
  • 800#29480c
  • 900#1a3001

Greys, tinted with your hue

  • 50#f6f7f5
  • 100#eaebe9
  • 200#d6d8d4
  • 300#bcbfb9
  • 400#a1a49d
  • 500#868a82
  • 600#6d7169
  • 700#555851
  • 800#3e413b
  • 900#292b26

Button states

  • Normal#6b973f
  • Hover#59852e
  • Pressed#4a7224
  • Disabled#ccd3c4
  • Focus#5a9b19

Success, warning, error and info

  • Success#317c33
  • Warning#a18a2d
  • Error#b34d3b
  • Info#1470b8

And in dark

The same colour, at night.

The background isn't pure black: it carries a little of your hue. That's what separates a designed dark mode from one that looks like a fault.

A button

Take it with you

/* Monochrome with accent — bluenze.com/paletas */
:root {
  --fondo: #f5f5f5;
  --superficie: #cccccc;
  --texto: #252326;
  --tinta: #252326;
  --texto-suave: #656267;
  --titular: #1f1528;
  --acento: #6b973f;
  --acento-texto: #252326;
  --enlace: #4c7821;
  --borde: #d1d1d1;
  --apoyo-1: #6b4a8c;

  /* la lámina de Wada, tal cual */
  --lamina-1: #1f1528;
  --lamina-2: #6b4a8c;
  --lamina-3: #cccccc;
  --lamina-4: #6b973f;

  --acento-50: #f2f9ea;
  --acento-100: #e3efd5;
  --acento-200: #cadeb3;
  --acento-300: #abc78b;
  --acento-400: #89ae62;
  --acento-500: #6b973f;
  --acento-600: #507b26;
  --acento-700: #3b6117;
  --acento-800: #29480c;
  --acento-900: #1a3001;
  --neutro-50: #f6f7f5;
  --neutro-100: #eaebe9;
  --neutro-200: #d6d8d4;
  --neutro-300: #bcbfb9;
  --neutro-400: #a1a49d;
  --neutro-500: #868a82;
  --neutro-600: #6d7169;
  --neutro-700: #555851;
  --neutro-800: #3e413b;
  --neutro-900: #292b26;

  --boton: #6b973f;
  --boton-encima: #59852e;
  --boton-pulsado: #4a7224;
  --boton-apagado: #ccd3c4;
  --foco: #5a9b19;

  --exito: #317c33;
  --aviso: #a18a2d;
  --error: #b34d3b;
  --info: #1470b8;
}

@media (prefers-color-scheme: dark) {
  :root {
    --fondo: #1e2317;
    --superficie: #293121;
    --borde: #414938;
    --texto: #ebefe6;
    --tinta: #ebefe6;
    --texto-suave: #aeb2a8;
    --acento: #76a34a;
    --acento-texto: #21251c;
  }
}
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22 in the dictionary

Wada's purples, one by one.

96 from the book

Wada's combinations with purple.

The other colours

And if your colour is another one.

Where they come from

We read the book.

In 1933 a Japanese painter and costume designer, Sanzō Wada, published a dictionary of colour combinations: 348 palettes meant for dyers, weavers and designers, drawn from years of working with real colour rather than a wheel. Almost a century later it still sits on the desk of many studios, ours included. We read it cover to cover, checked every value against the original and gave its 158 colours a name in Spanish.

Combinations based on Sanzō Wada's system (Haishoku Sōkan, 1933-34; Seigensha selection, 2010). Colour values are checked against that edition; the Spanish names, each combination's character and the explanations are ours.

If it is for your brand, this is what we do: custom websites that start with colour and end in code.