Palettes by colour

Colours that go with orange

Red's energy without its aggression. The colour of brands that want to be liked before they want to be obeyed.

What goes with orange

Orange lives between red and yellow and inherits from both: the urgency of one, the light of the other. A saturated orange is sport, fast food and offers; a burnt orange or terracotta is craft, ceramics and market cooking. Two different brands under one colour name.

Its best company is blue — its complement, and the reason so many tech brands use the pair — and the whole earth family: beige, sand, brown. With olive green it forms a very natural, almost vegetal pairing. With cool grey it turns unexpectedly modern, because the temperature contrast does the work.

In interfaces, orange competes with the amber of warnings. If it's your accent, you need a different amber for messages or people won't know what's a button and what's a caution. And like most light warm colours, it rarely clears the minimum contrast on white: use it on surfaces, not on fine text.

Five to start with

Five palettes with orange, each with a reason.

Two come from Wada's dictionary and three from named harmony rules. Each arrives with the roles assigned — which colour is the background, which the text, which the button — painted at page size and with the contrast measured. If you want your exact hue, change it in the tool.

From Wada's dictionary, 1933

Wada combination 130

It contains a colour very close to yours (Raw Sienna) and has been in use for almost a century. The original colours are called Raw Sienna · Carmine Red · Violet.

The plate, as printed

3 colours in equal parts, as in the book. It is the inspiration, not the interface. Click one to copy it.

Adapted for screen

The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

On a website

This is your colour with a whole screen to fill.

This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

A card

Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

And the footer, which nobody looks at until it looks wrong.
Aa

Measured, before and after

On the plate, the best pair of colours reads at 2.2:1: does not read.

On screen, the text #f6ece5 on the background #241f2e gives 13.8:1: AAA, reads with room to spare. APCA gives Lc 94: good for small text, the kind you read a paragraph of.

The accent #c63846 stands 3.1:1 from the background (a button needs 3:1) and as a link reaches 4.7:1 (a word needs 4.5:1).

Under Protanopia, your accent and your background drop to 2.3:1. The button stops standing out: give it a border, change the lightness, or don't rely on colour alone to mark it.

How to use it

  • Proportion

    Distribute, don't equalise: #241f2e on 60% of the screen, #2619d1 on 30% (cards, bands, headers) and #c63846 on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

  • Text

    No pair on the plate read as text (the best gave 2.2:1). That is why body text goes in #f6ece5, a near-neutral ink tinted with the palette's hue: it is not in the book, and it is needed.

  • The button

    The accent #c63846 stands 3.1:1 apart from the background: it works as a button, with text in #f8f5fd.

  • Temperature

    Warm and cool together: let one lead and the other point. Here the background #2619d1 leads, and the accent #c63846 is the first thing the eye will look for.

  • How many

    Three colours is the comfortable measure: background, text and one accent. Don't add a fourth unless it earns its place by contrast or by hue.

  • In the dictionary

    In the dictionary it sits among the contrasting-hue sets: hues deliberately set against each other. The contrast is already there; don't force it with shadows or blacks. It is one of the dark ones: it needs light text and large surfaces; in small pieces it clogs.

Goethe's reading

What this combination conveys, and why.

Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

What it conveys, by where each colour landed

The palette crosses both sides of the circle, active and passive. It carries the most tension and most needs one of the two to lead.

  • Surface · violet

    Goethe puts it bluntly: a large surface of pure violet would be intolerable. It holds up here because the screen adaptation has taken the chroma down. On the plate, at full saturation, it would not. § 790

  • Accent · red

    Red is the high point of the active side. In a small patch it does exactly what an accent is for: stopping the eye once. § 793

  • Heading · orange

    Orange in a small patch is the accent that needs no explaining: it advances, it is seen, and it does not need size to do it. § 775

How each pair reads on the circle
  • Adjacent

    Adjacent on the circle, with no colour between them to keep them apart. They are saved by proportion: one has to lead and the other to follow. § 828

  • Characteristic

    Orange and violet, with red skipped. It excites because it hints at pure red without ever showing it. § 822

  • Adjacent

    Adjacent on the circle, with no colour between them to keep them apart. They are saved by proportion: one has to lead and the other to follow. § 828

What is happening to this palette
  • #a10b2b and #2619d1 are neighbours on the circle and only 5 points of lightness apart. This is the failure Goethe describes without naming it: well-chosen colours placed at the wrong value. They vibrate, and neither can be read on top of the other. § 899

  • 3 colours at full strength and almost the same lightness. Motley is not having many colours: it is having them all talk at once with nothing deciding the order. § 898

  • There is nowhere for the eye to rest: no neutral, no muted colour, no green. The whole palette asks for attention at once. § 802

Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

The kit for building itNine tints, states, alerts and dark mode

A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

Nine tints of the accent

  • 50#f6f6f6
  • 100#fee5e4
  • 200#fecbc9
  • 300#fda8a6
  • 400#fb7c7e
  • 500#e85860
  • 600#c63846
  • 700#a22936
  • 800#7b1a26
  • 900#570b16

Greys, tinted with your hue

  • 50#f8f6f6
  • 100#eeeaea
  • 200#dcd6d5
  • 300#c5bcbc
  • 400#aca1a0
  • 500#928685
  • 600#796d6c
  • 700#5f5554
  • 800#463e3e
  • 900#2f2928

Button states

  • Normal#c63846
  • Hover#dc4c56
  • Pressed#ec656a
  • Disabled#483433
  • Focus#d7133d

Success, warning, error and info

  • Success#61bf5f
  • Warning#d2b43c
  • Error#fd8b73
  • Info#6faefc

And in light

The same colour, by day.

The palette is born dark; this is its light version. The background is not pure white: it carries a little of its hue, just as the dark one was not black.

A button

Take it with you

/* Wada combination 130 — bluenze.com/paletas */
:root {
  --fondo: #241f2e;
  --superficie: #2619d1;
  --texto: #f6ece5;
  --tinta: #f6ece5;
  --texto-suave: #bdaea4;
  --titular: #d1721d;
  --acento: #c63846;
  --acento-texto: #f8f5fd;
  --enlace: #eb5a62;
  --borde: #4a4456;

  /* la lámina de Wada, tal cual */
  --lamina-1: #b85e00;
  --lamina-2: #a10b2b;
  --lamina-3: #2619d1;

  --acento-50: #f6f6f6;
  --acento-100: #fee5e4;
  --acento-200: #fecbc9;
  --acento-300: #fda8a6;
  --acento-400: #fb7c7e;
  --acento-500: #e85860;
  --acento-600: #c63846;
  --acento-700: #a22936;
  --acento-800: #7b1a26;
  --acento-900: #570b16;
  --neutro-50: #f8f6f6;
  --neutro-100: #eeeaea;
  --neutro-200: #dcd6d5;
  --neutro-300: #c5bcbc;
  --neutro-400: #aca1a0;
  --neutro-500: #928685;
  --neutro-600: #796d6c;
  --neutro-700: #5f5554;
  --neutro-800: #463e3e;
  --neutro-900: #2f2928;

  --boton: #c63846;
  --boton-encima: #dc4c56;
  --boton-pulsado: #ec656a;
  --boton-apagado: #483433;
  --foco: #d7133d;

  --exito: #61bf5f;
  --aviso: #d2b43c;
  --error: #fd8b73;
  --info: #6faefc;
}

@media (prefers-color-scheme: light) {
  :root {
    --fondo: #fff2f1;
    --superficie: #fde2e1;
    --borde: #eacac9;
    --texto: #2f201f;
    --tinta: #2f201f;
    --texto-suave: #735e5d;
    --acento: #c63846;
    --acento-texto: #fff4f3;
  }
}
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From Wada's dictionary, 1933

Wada combination 131

It contains a colour very close to yours (Raw Sienna) and has been in use for almost a century. The original colours are called Raw Sienna · English Red · Peacock Blue.

The plate, as printed

3 colours in equal parts, as in the book. It is the inspiration, not the interface. Click one to copy it.

Adapted for screen

The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

On a website

This is your colour with a whole screen to fill.

This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

A card

Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

And the footer, which nobody looks at until it looks wrong.
Aa

Measured, before and after

On the plate, the best pair of colours reads at 2.2:1: does not read.

On screen, the text #2c211a on the background #e6faef gives 14.4:1: AAA, reads with room to spare. APCA gives Lc 97: good for small text, the kind you read a paragraph of.

The accent #c23f06 stands 4.8:1 from the background (a button needs 3:1) and as a link reaches 4.8:1 (a word needs 4.5:1).

How to use it

  • Proportion

    Distribute, don't equalise: #e6faef on 60% of the screen, #00cf91 on 30% (cards, bands, headers) and #c23f06 on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

  • Text

    No pair on the plate read as text (the best gave 2.2:1). That is why body text goes in #2c211a, a near-neutral ink tinted with the palette's hue: it is not in the book, and it is needed.

  • The button

    The accent #c23f06 stands 4.8:1 apart from the background: it works as a button, with text in #f0f9f4.

  • Temperature

    Warm and cool together: let one lead and the other point. Here the background #00cf91 leads, and the accent #c23f06 is the first thing the eye will look for.

  • How many

    Three colours is the comfortable measure: background, text and one accent. Don't add a fourth unless it earns its place by contrast or by hue.

  • In the dictionary

    In the dictionary it sits among the contrasting-hue sets: hues deliberately set against each other. The contrast is already there; don't force it with shadows or blacks. It is one of the dense ones: loaded colours that need plenty of air around them; less is more.

Goethe's reading

What this combination conveys, and why.

Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

What it conveys, by where each colour landed

The whole palette sits on the active side of the circle: the colours that advance, warm and push outward.

  • Surface · green

    Green is where the eye rests. Goethe says whoever looks at it neither wishes nor is able to imagine anything beyond it, which is why it was the colour for rooms you live in. In an interface that is precisely a background. § 802

  • Accent and Heading · orange

    Orange in a small patch is the accent that needs no explaining: it advances, it is seen, and it does not need size to do it. § 775

How each pair reads on the circle
  • Same sector

    Both fall in the same sector of the circle. There is no hue contrast, so whatever separates them will have to be lightness. § 832

    This verdict is ours. Goethe judges four of the six pairs in this group and says so himself, or one of the two colours sits right between two sectors of the circle.

  • Characteristic

    Characteristic by geometry — there is a colour skipped between the two. But Goethe judges only four pairs in this group, and this is not one of them. § 823

    This verdict is ours. Goethe judges four of the six pairs in this group and says so himself, or one of the two colours sits right between two sectors of the circle.

  • Characteristic

    Characteristic by geometry — there is a colour skipped between the two. But Goethe judges only four pairs in this group, and this is not one of them. § 823

    This verdict is ours. Goethe judges four of the six pairs in this group and says so himself, or one of the two colours sits right between two sectors of the circle.

What is happening to this palette
  • 3 colours at full strength and almost the same lightness. Motley is not having many colours: it is having them all talk at once with nothing deciding the order. § 898

Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

The kit for building itNine tints, states, alerts and dark mode

A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

Nine tints of the accent

  • 50#f6f6f6
  • 100#ebebeb
  • 200#feccb9
  • 300#ffa987
  • 400#fb804f
  • 500#e65e27
  • 600#c23f06
  • 700#9f3001
  • 800#762402
  • 900#4d1a01

Greys, tinted with your hue

  • 50#f8f6f5
  • 100#eeeae9
  • 200#dcd6d4
  • 300#c4bdba
  • 400#aba19d
  • 500#928782
  • 600#786d69
  • 700#5e5552
  • 800#453e3c
  • 900#2e2927

Button states

  • Normal#c23f06
  • Hover#a73200
  • Pressed#8a2800
  • Disabled#c5aaa0
  • Focus#c24007

Success, warning, error and info

  • Success#0b7f21
  • Warning#a28a0d
  • Error#c93625
  • Info#0470ba

And in dark

The same colour, at night.

The background isn't pure black: it carries a little of your hue. That's what separates a designed dark mode from one that looks like a fault.

A button

Take it with you

/* Wada combination 131 — bluenze.com/paletas */
:root {
  --fondo: #e6faef;
  --superficie: #00cf91;
  --texto: #2c211a;
  --tinta: #2c211a;
  --texto-suave: #716055;
  --titular: #a85604;
  --acento: #c23f06;
  --acento-texto: #f0f9f4;
  --enlace: #c23f06;
  --borde: #bdd8ca;

  /* la lámina de Wada, tal cual */
  --lamina-1: #b85e00;
  --lamina-2: #de4500;
  --lamina-3: #00cf91;

  --acento-50: #f6f6f6;
  --acento-100: #ebebeb;
  --acento-200: #feccb9;
  --acento-300: #ffa987;
  --acento-400: #fb804f;
  --acento-500: #e65e27;
  --acento-600: #c23f06;
  --acento-700: #9f3001;
  --acento-800: #762402;
  --acento-900: #4d1a01;
  --neutro-50: #f8f6f5;
  --neutro-100: #eeeae9;
  --neutro-200: #dcd6d4;
  --neutro-300: #c4bdba;
  --neutro-400: #aba19d;
  --neutro-500: #928782;
  --neutro-600: #786d69;
  --neutro-700: #5e5552;
  --neutro-800: #453e3c;
  --neutro-900: #2e2927;

  --boton: #c23f06;
  --boton-encima: #a73200;
  --boton-pulsado: #8a2800;
  --boton-apagado: #c5aaa0;
  --foco: #c24007;

  --exito: #0b7f21;
  --aviso: #a28a0d;
  --error: #c93625;
  --info: #0470ba;
}

@media (prefers-color-scheme: dark) {
  :root {
    --fondo: #2d1e19;
    --superficie: #3c2a23;
    --borde: #584239;
    --texto: #f8ebe7;
    --tinta: #f8ebe7;
    --texto-suave: #bcaea9;
    --acento: #f66b34;
    --acento-texto: #2e211c;
  }
}
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By rule

Complementary

Your colour and the one opposite it on the wheel, plus a light neutral and a dark version for background and text. For brands that want attention: the accent jumps out because the eye reads it as the opposite of everything else.

The plate, as printed

The colours the rule gives, raw and in equal parts. It is the starting point, not the interface. Click one to copy it.

Adapted for screen

The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

On a website

This is your colour with a whole screen to fill.

This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

A card

Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

And the footer, which nobody looks at until it looks wrong.
Aa

Measured, before and after

On the plate, the best pair of colours reads at 11.1:1: AAA, reads with room to spare.

On screen, the text #202429 on the background #f7f5f3 gives 14.3:1: AAA, reads with room to spare. APCA gives Lc 97: good for small text, the kind you read a paragraph of.

The accent #d36f20 stands 3.2:1 from the background (a button needs 3:1) and as a link reaches 4.5:1 (a word needs 4.5:1).

Under Deuteranopia, your accent and your background drop to 2.8:1. The button stops standing out: give it a border, change the lightness, or don't rely on colour alone to mark it.

How to use it

  • Proportion

    Distribute, don't equalise: #f7f5f3 on 60% of the screen, #eeeae7 on 30% (cards, bands, headers) and #d36f20 on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

  • Text

    Body text goes in #202429, a near-neutral ink tinted with the palette's hue, even though the plate had a pair that read: a saturated colour as text tires by the third line. The book's colour enters through the heading, in #0e324e, where size forgives.

  • The button

    The accent #d36f20 stands 3.2:1 apart from the background: it works as a button, with text in #202429.

  • Temperature

    Warm and cool together: let one lead and the other point. Here the background #eeeae7 leads, and the accent #d36f20 is the first thing the eye will look for.

  • How many

    Four colours demand discipline: #eeeae7 and #0e324e are the base, the other two are detail. If in doubt, drop the support colour before the accent.

Goethe's reading

What this combination conveys, and why.

Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

What it conveys, by where each colour landed

The palette crosses both sides of the circle, active and passive. It carries the most tension and most needs one of the two to lead.

  • Accent · orange

    Orange in a small patch is the accent that needs no explaining: it advances, it is seen, and it does not need size to do it. § 775

  • Heading · blue

    Blue recedes, and an accent is asked to do the opposite. As a link it only has to be distinguishable; as a primary button it needs contrast to do the work the colour will not. § 781

How each pair reads on the circle
  • Opposite

    Opposite on the circle: together they complete what the eye asks for on its own. It is the only category Goethe approves without reservation. § 810

  • With a neutral

    Next to white, a colour from the active side loses force. § 831

  • Opposite

    Opposite on the circle: together they complete what the eye asks for on its own. It is the only category Goethe approves without reservation. § 810

  • With a neutral

    Next to white, a colour from the passive side gains in liveliness. § 831

  • Same sector

    Both fall in the same sector of the circle. There is no hue contrast, so whatever separates them will have to be lightness. § 832

    This verdict is ours. Goethe judges four of the six pairs in this group and says so himself, or one of the two colours sits right between two sectors of the circle.

  • With a neutral

    Next to white, a colour from the passive side gains in liveliness. § 831

Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

The kit for building itNine tints, states, alerts and dark mode

A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

Nine tints of the accent

  • 50#f6f6f6
  • 100#ffe6d8
  • 200#ffcdae
  • 300#faad79
  • 400#e98c4a
  • 500#d36f20
  • 600#b25501
  • 700#8c4303
  • 800#683001
  • 900#442001

Greys, tinted with your hue

  • 50#f8f6f5
  • 100#edeae9
  • 200#dbd6d3
  • 300#c4bdb9
  • 400#aaa19d
  • 500#918781
  • 600#776e68
  • 700#5d5651
  • 800#453f3b
  • 900#2e2926

Button states

  • Normal#d36f20
  • Hover#bd5d09
  • Pressed#a34f05
  • Disabled#e1ccbf
  • Focus#d96b08

Success, warning, error and info

  • Success#067f1f
  • Warning#a28a07
  • Error#c43d2a
  • Info#0e70b9

And in dark

The same colour, at night.

The background isn't pure black: it carries a little of your hue. That's what separates a designed dark mode from one that looks like a fault.

A button

Take it with you

/* Complementary — bluenze.com/paletas */
:root {
  --fondo: #f7f5f3;
  --superficie: #eeeae7;
  --texto: #202429;
  --tinta: #202429;
  --texto-suave: #5f646a;
  --titular: #0e324e;
  --acento: #d36f20;
  --acento-texto: #202429;
  --enlace: #b25707;
  --borde: #d3d1d0;
  --apoyo-1: #268bd9;

  /* la lámina de Wada, tal cual */
  --lamina-1: #d97426;
  --lamina-2: #268bd9;
  --lamina-3: #eeeae7;
  --lamina-4: #0e324e;

  --acento-50: #f6f6f6;
  --acento-100: #ffe6d8;
  --acento-200: #ffcdae;
  --acento-300: #faad79;
  --acento-400: #e98c4a;
  --acento-500: #d36f20;
  --acento-600: #b25501;
  --acento-700: #8c4303;
  --acento-800: #683001;
  --acento-900: #442001;
  --neutro-50: #f8f6f5;
  --neutro-100: #edeae9;
  --neutro-200: #dbd6d3;
  --neutro-300: #c4bdb9;
  --neutro-400: #aaa19d;
  --neutro-500: #918781;
  --neutro-600: #776e68;
  --neutro-700: #5d5651;
  --neutro-800: #453f3b;
  --neutro-900: #2e2926;

  --boton: #d36f20;
  --boton-encima: #bd5d09;
  --boton-pulsado: #a34f05;
  --boton-apagado: #e1ccbf;
  --foco: #d96b08;

  --exito: #067f1f;
  --aviso: #a28a07;
  --error: #c43d2a;
  --info: #0e70b9;
}

@media (prefers-color-scheme: dark) {
  :root {
    --fondo: #2b1f17;
    --superficie: #3b2b21;
    --borde: #564337;
    --texto: #f7ece6;
    --tinta: #f7ece6;
    --texto-suave: #baaea7;
    --acento: #e17b2d;
    --acento-texto: #2d211a;
  }
}
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By rule

Analogous

Your colour and its two neighbours on the wheel, plus a neutral that lets them breathe. For calm brands: everything looks like one family and nothing shouts.

The plate, as printed

The colours the rule gives, raw and in equal parts. It is the starting point, not the interface. Click one to copy it.

Adapted for screen

The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

On a website

This is your colour with a whole screen to fill.

This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

A card

Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

And the footer, which nobody looks at until it looks wrong.
Aa

Measured, before and after

On the plate, the best pair of colours reads at 4.3:1: only good for large text.

On screen, the text #2f201e on the background #f6f5f3 gives 14.3:1: AAA, reads with room to spare. APCA gives Lc 97: good for small text, the kind you read a paragraph of.

The accent #d36f20 stands 3.2:1 from the background (a button needs 3:1) and as a link reaches 4.5:1 (a word needs 4.5:1).

Under Deuteranopia, your accent and your background drop to 2.8:1. The button stops standing out: give it a border, change the lightness, or don't rely on colour alone to mark it.

How to use it

  • Proportion

    Distribute, don't equalise: #f6f5f3 on 60% of the screen, #e1dedc on 30% (cards, bands, headers) and #d36f20 on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

  • Text

    No pair on the plate read as text (the best gave 4.3:1). That is why body text goes in #2f201e, a near-neutral ink tinted with the palette's hue: it is not in the book, and it is needed.

  • The button

    The accent #d36f20 stands 3.2:1 apart from the background: it works as a button, with text in #2f201e.

  • Temperature

    All warm: close and unified, but to make something stand out don't rely on colour, rely on light: the important thing darker or lighter than its surroundings.

  • How many

    Four colours demand discipline: #e1dedc and #d92631 are the base, the other two are detail. If in doubt, drop the support colour before the accent.

Goethe's reading

What this combination conveys, and why.

Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

What it conveys, by where each colour landed

The whole palette sits on the active side of the circle: the colours that advance, warm and push outward.

  • Accent · orange

    Orange in a small patch is the accent that needs no explaining: it advances, it is seen, and it does not need size to do it. § 775

  • Heading · red

    Red is the high point of the active side. In a small patch it does exactly what an accent is for: stopping the eye once. § 793

How each pair reads on the circle
  • Adjacent

    Adjacent on the circle, with no colour between them to keep them apart. They are saved by proportion: one has to lead and the other to follow. § 828

  • Characteristic

    Yellow and red, with orange skipped between them. The characteristic pair he thinks best: serene and magnificent. § 820

  • With a neutral

    Next to white, a colour from the active side loses force. § 831

  • Adjacent

    Adjacent on the circle, with no colour between them to keep them apart. They are saved by proportion: one has to lead and the other to follow. § 828

  • With a neutral

    Next to white, a colour from the active side loses force. § 831

  • With a neutral

    Next to white, a colour from the active side loses force. § 831

What is happening to this palette
  • #d92631 and #d97426 are neighbours on the circle and only 12 points of lightness apart. This is the failure Goethe describes without naming it: well-chosen colours placed at the wrong value. They vibrate, and neither can be read on top of the other. § 899

Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

The kit for building itNine tints, states, alerts and dark mode

A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

Nine tints of the accent

  • 50#f6f6f6
  • 100#ffe6d8
  • 200#ffcdae
  • 300#faad79
  • 400#e98c4a
  • 500#d36f20
  • 600#b25501
  • 700#8c4303
  • 800#683001
  • 900#442001

Greys, tinted with your hue

  • 50#f8f6f5
  • 100#edeae9
  • 200#dbd6d3
  • 300#c4bdb9
  • 400#aaa19d
  • 500#918781
  • 600#776e68
  • 700#5d5651
  • 800#453f3b
  • 900#2e2926

Button states

  • Normal#d36f20
  • Hover#bd5d09
  • Pressed#a34f05
  • Disabled#e1ccbf
  • Focus#d96b08

Success, warning, error and info

  • Success#067f1f
  • Warning#a28a07
  • Error#c43d2a
  • Info#0e70b9

And in dark

The same colour, at night.

The background isn't pure black: it carries a little of your hue. That's what separates a designed dark mode from one that looks like a fault.

A button

Take it with you

/* Analogous — bluenze.com/paletas */
:root {
  --fondo: #f6f5f3;
  --superficie: #e1dedc;
  --texto: #2f201e;
  --tinta: #2f201e;
  --texto-suave: #745e5b;
  --titular: #d92631;
  --acento: #d36f20;
  --acento-texto: #2f201e;
  --enlace: #b25707;
  --borde: #d3d1d0;
  --apoyo-1: #d9ce26;

  /* la lámina de Wada, tal cual */
  --lamina-1: #d92631;
  --lamina-2: #d97426;
  --lamina-3: #d9ce26;
  --lamina-4: #f2efed;

  --acento-50: #f6f6f6;
  --acento-100: #ffe6d8;
  --acento-200: #ffcdae;
  --acento-300: #faad79;
  --acento-400: #e98c4a;
  --acento-500: #d36f20;
  --acento-600: #b25501;
  --acento-700: #8c4303;
  --acento-800: #683001;
  --acento-900: #442001;
  --neutro-50: #f8f6f5;
  --neutro-100: #edeae9;
  --neutro-200: #dbd6d3;
  --neutro-300: #c4bdb9;
  --neutro-400: #aaa19d;
  --neutro-500: #918781;
  --neutro-600: #776e68;
  --neutro-700: #5d5651;
  --neutro-800: #453f3b;
  --neutro-900: #2e2926;

  --boton: #d36f20;
  --boton-encima: #bd5d09;
  --boton-pulsado: #a34f05;
  --boton-apagado: #e1ccbf;
  --foco: #d96b08;

  --exito: #067f1f;
  --aviso: #a28a07;
  --error: #c43d2a;
  --info: #0e70b9;
}

@media (prefers-color-scheme: dark) {
  :root {
    --fondo: #2b1f17;
    --superficie: #3b2b21;
    --borde: #564337;
    --texto: #f7ece6;
    --tinta: #f7ece6;
    --texto-suave: #baaea7;
    --acento: #e17b2d;
    --acento-texto: #2d211a;
  }
}
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By rule

Monochrome with accent

One hue in three lights and a small accent opposite it. The one studios use most: the brand is recognised by one colour and the accent does the work of pointing at buttons and links.

The plate, as printed

The colours the rule gives, raw and in equal parts. It is the starting point, not the interface. Click one to copy it.

Adapted for screen

The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

On a website

This is your colour with a whole screen to fill.

This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

A card

Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

And the footer, which nobody looks at until it looks wrong.
Aa

Measured, before and after

On the plate, the best pair of colours reads at 8.9:1: AAA, reads with room to spare.

On screen, the text #2a221d on the background #fbf4ee gives 14.3:1: AAA, reads with room to spare. APCA gives Lc 97: good for small text, the kind you read a paragraph of.

The accent #086db6 stands 5.0:1 from the background (a button needs 3:1) and as a link reaches 4.6:1 (a word needs 4.5:1).

How to use it

  • Proportion

    Distribute, don't equalise: #fbf4ee on 60% of the screen, #ebdfd6 on 30% (cards, bands, headers) and #086db6 on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

  • Text

    Body text goes in #2a221d, a near-neutral ink tinted with the palette's hue, even though the plate had a pair that read: a saturated colour as text tires by the third line. The book's colour enters through the heading, in #572e0f, where size forgives.

  • The button

    The accent #086db6 stands 5.0:1 apart from the background: it works as a button, with text in #f8f6f4.

  • Temperature

    Warm and cool together: let one lead and the other point. Here the background #ebdfd6 leads, and the accent #086db6 is the first thing the eye will look for.

  • How many

    Four colours demand discipline: #ebdfd6 and #572e0f are the base, the other two are detail. If in doubt, drop the support colour before the accent.

Goethe's reading

What this combination conveys, and why.

Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

What it conveys, by where each colour landed

The palette crosses both sides of the circle, active and passive. It carries the most tension and most needs one of the two to lead.

  • Accent · blue

    Blue recedes, and an accent is asked to do the opposite. As a link it only has to be distinguishable; as a primary button it needs contrast to do the work the colour will not. § 781

  • Heading · orange

    Orange in a small patch is the accent that needs no explaining: it advances, it is seen, and it does not need size to do it. § 775

How each pair reads on the circle
  • Same sector

    Both fall in the same sector of the circle. There is no hue contrast, so whatever separates them will have to be lightness. § 832

    This verdict is ours. Goethe judges four of the six pairs in this group and says so himself, or one of the two colours sits right between two sectors of the circle.

  • With a neutral

    Next to white, a colour from the active side loses force. § 831

  • Opposite

    Opposite on the circle: together they complete what the eye asks for on its own. It is the only category Goethe approves without reservation. § 810

  • With a neutral

    Next to white, a colour from the active side loses force. § 831

  • Opposite

    Opposite on the circle: together they complete what the eye asks for on its own. It is the only category Goethe approves without reservation. § 810

  • With a neutral

    Next to white, a colour from the passive side gains in liveliness. § 831

Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

The kit for building itNine tints, states, alerts and dark mode

A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

Nine tints of the accent

  • 50#f2f7ff
  • 100#e1ebff
  • 200#c3d8fe
  • 300#9ec0f5
  • 400#73a5e9
  • 500#458cd8
  • 600#086db6
  • 700#025a98
  • 800#024271
  • 900#002b4e

Greys, tinted with your hue

  • 50#f6f6f8
  • 100#eaebee
  • 200#d5d7db
  • 300#bbbec4
  • 400#a0a3ab
  • 500#858991
  • 600#6c7078
  • 700#54575e
  • 800#3d4045
  • 900#282a2e

Button states

  • Normal#086db6
  • Hover#085c9a
  • Pressed#054b7f
  • Disabled#a7adba
  • Focus#066db6

Success, warning, error and info

  • Success#3a7b39
  • Warning#9f8a38
  • Error#ad5240
  • Info#0a70b9

And in dark

The same colour, at night.

The background isn't pure black: it carries a little of your hue. That's what separates a designed dark mode from one that looks like a fault.

A button

Take it with you

/* Monochrome with accent — bluenze.com/paletas */
:root {
  --fondo: #fbf4ee;
  --superficie: #ebdfd6;
  --texto: #2a221d;
  --tinta: #2a221d;
  --texto-suave: #6c615a;
  --titular: #572e0f;
  --acento: #086db6;
  --acento-texto: #f8f6f4;
  --enlace: #0773bf;
  --borde: #d6d0cc;
  --apoyo-1: #d97426;

  /* la lámina de Wada, tal cual */
  --lamina-1: #572e0f;
  --lamina-2: #d97426;
  --lamina-3: #ebdfd6;
  --lamina-4: #198de6;

  --acento-50: #f2f7ff;
  --acento-100: #e1ebff;
  --acento-200: #c3d8fe;
  --acento-300: #9ec0f5;
  --acento-400: #73a5e9;
  --acento-500: #458cd8;
  --acento-600: #086db6;
  --acento-700: #025a98;
  --acento-800: #024271;
  --acento-900: #002b4e;
  --neutro-50: #f6f6f8;
  --neutro-100: #eaebee;
  --neutro-200: #d5d7db;
  --neutro-300: #bbbec4;
  --neutro-400: #a0a3ab;
  --neutro-500: #858991;
  --neutro-600: #6c7078;
  --neutro-700: #54575e;
  --neutro-800: #3d4045;
  --neutro-900: #282a2e;

  --boton: #086db6;
  --boton-encima: #085c9a;
  --boton-pulsado: #054b7f;
  --boton-apagado: #a7adba;
  --foco: #066db6;

  --exito: #3a7b39;
  --aviso: #9f8a38;
  --error: #ad5240;
  --info: #0a70b9;
}

@media (prefers-color-scheme: dark) {
  :root {
    --fondo: #1b222e;
    --superficie: #252f3e;
    --borde: #3d4759;
    --texto: #eaeef6;
    --tinta: #eaeef6;
    --texto-suave: #acb1ba;
    --acento: #5599e6;
    --acento-texto: #1f242c;
  }
}
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9 in the dictionary

Wada's oranges, one by one.

75 from the book

Wada's combinations with orange.

The other colours

And if your colour is another one.

Where they come from

We read the book.

In 1933 a Japanese painter and costume designer, Sanzō Wada, published a dictionary of colour combinations: 348 palettes meant for dyers, weavers and designers, drawn from years of working with real colour rather than a wheel. Almost a century later it still sits on the desk of many studios, ours included. We read it cover to cover, checked every value against the original and gave its 158 colours a name in Spanish.

Combinations based on Sanzō Wada's system (Haishoku Sōkan, 1933-34; Seigensha selection, 2010). Colour values are checked against that edition; the Spanish names, each combination's character and the explanations are ours.

If it is for your brand, this is what we do: custom websites that start with colour and end in code.