Palettes by colour

Colours that go with grey

Grey isn't the absence of colour: it's the decision to let something else lead. Usually the typography.

What goes with grey

A pure grey — the same value in all three channels — is an operating-system colour, not a brand one. Grey that works always carries something: a touch of blue turns it technical, a touch of yellow turns it warm and old, a touch of green turns it stone. It's the difference between a site that looks designed and one that looks assembled.

Everything goes with grey, so the useful question is a different one: how much colour can it take before it stops being grey. The answer is usually «one, and small». A grey background, black text and a single accent is the formula behind most Swiss design and it still works. Wada, who worked with dyes, mostly uses grey to give dense colours room.

The common failure with grey is text. A mid grey on white looks elegant in the mockup and disappears on a phone in daylight. If the text is grey, make it dark grey: below 4.5:1 you're asking people to squint, and half of them won't.

Five to start with

Five palettes with grey, each with a reason.

Two come from Wada's dictionary and three from named harmony rules. Each arrives with the roles assigned — which colour is the background, which the text, which the button — painted at page size and with the contrast measured. If you want your exact hue, change it in the tool.

From Wada's dictionary, 1933

Wada combination 143

It contains a colour very close to yours (Warm Gray) and has been in use for almost a century. The original colours are called Blue · Lilac · Warm Gray.

The plate, as printed

3 colours in equal parts, as in the book. It is the inspiration, not the interface. Click one to copy it.

Adapted for screen

The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

On a website

This is your colour with a whole screen to fill.

This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

A card

Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

And the footer, which nobody looks at until it looks wrong.
Aa

Measured, before and after

On the plate, the best pair of colours reads at 1.9:1: does not read.

On screen, the text #22232e on the background #ebf9ec gives 14.3:1: AAA, reads with room to spare. APCA gives Lc 97: good for small text, the kind you read a paragraph of.

The accent #b270e5 stands 3.0:1 from the background (a button needs 3:1) and as a link reaches 4.6:1 (a word needs 4.5:1).

Under Tritanopia, your accent and your background drop to 2.9:1. The button stops standing out: give it a border, change the lightness, or don't rely on colour alone to mark it.

How to use it

  • Proportion

    Distribute, don't equalise: #ebf9ec on 60% of the screen, #9cb29e on 30% (cards, bands, headers) and #b270e5 on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

  • Text

    No pair on the plate read as text (the best gave 1.9:1). That is why body text goes in #22232e, a near-neutral ink tinted with the palette's hue: it is not in the book, and it is needed.

  • The button

    The accent #b270e5 stands 3.0:1 apart from the background: it works as a button, with text in #22232e.

  • Temperature

    All cool: orderly and serious. So it doesn't feel distant, leave plenty of air and use the accent generously on whatever you want touched.

  • How many

    Three colours is the comfortable measure: background, text and one accent. Don't add a fourth unless it earns its place by contrast or by hue.

  • In the dictionary

    In the dictionary it sits among the contrasting-hue sets: hues deliberately set against each other. The contrast is already there; don't force it with shadows or blacks. It is one of the light ones: works on white and on screen; in print it loses body, so push the ink a notch.

Goethe's reading

What this combination conveys, and why.

Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

What it conveys, by where each colour landed

The whole palette sits on the passive side: the colours that recede, cool and draw the eye inward.

  • Accent · violet

    The violet that would be intolerable as a background works in a border or a button. Same colour, different dose: this is a rule about surface, not about hue. § 790

  • Heading · blue

    Blue recedes, and an accent is asked to do the opposite. As a link it only has to be distinguishable; as a primary button it needs contrast to do the work the colour will not. § 781

How each pair reads on the circle
  • Adjacent

    Adjacent on the circle, with no colour between them to keep them apart. They are saved by proportion: one has to lead and the other to follow. § 828

  • With a neutral

    Next to white, a colour from the passive side gains in liveliness. § 831

  • With a neutral

    Next to white, a colour from the passive side gains in liveliness. § 831

What is happening to this palette
  • #0d75ff and #b875eb are neighbours on the circle and only 9 points of lightness apart. This is the failure Goethe describes without naming it: well-chosen colours placed at the wrong value. They vibrate, and neither can be read on top of the other. § 899

Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

The kit for building itNine tints, states, alerts and dark mode

A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

Nine tints of the accent

  • 50#fbf4ff
  • 100#f5e5ff
  • 200#ebccff
  • 300#dbacfb
  • 400#c58bf0
  • 500#b270e5
  • 600#9153c2
  • 700#733e9e
  • 800#562b79
  • 900#3a1a55

Greys, tinted with your hue

  • 50#f7f6f7
  • 100#eceaed
  • 200#d9d6da
  • 300#c0bdc2
  • 400#a6a2a9
  • 500#8c878f
  • 600#736e75
  • 700#5a565c
  • 800#423f44
  • 900#2c292d

Button states

  • Normal#b270e5
  • Hover#9e5ed1
  • Pressed#894eb8
  • Disabled#dbcfe2
  • Focus#b965fd

Success, warning, error and info

  • Success#0d7f21
  • Warning#a38a0f
  • Error#c63b29
  • Info#1c70b6

And in dark

The same colour, at night.

The background isn't pure black: it carries a little of your hue. That's what separates a designed dark mode from one that looks like a fault.

A button

Take it with you

/* Wada combination 143 — bluenze.com/paletas */
:root {
  --fondo: #ebf9ec;
  --superficie: #9cb29e;
  --texto: #22232e;
  --tinta: #22232e;
  --texto-suave: #616273;
  --titular: #0167e3;
  --acento: #b270e5;
  --acento-texto: #22232e;
  --enlace: #9151c3;
  --borde: #c9d5ca;

  /* la lámina de Wada, tal cual */
  --lamina-1: #0d75ff;
  --lamina-2: #b875eb;
  --lamina-3: #9cb29e;

  --acento-50: #fbf4ff;
  --acento-100: #f5e5ff;
  --acento-200: #ebccff;
  --acento-300: #dbacfb;
  --acento-400: #c58bf0;
  --acento-500: #b270e5;
  --acento-600: #9153c2;
  --acento-700: #733e9e;
  --acento-800: #562b79;
  --acento-900: #3a1a55;
  --neutro-50: #f7f6f7;
  --neutro-100: #eceaed;
  --neutro-200: #d9d6da;
  --neutro-300: #c0bdc2;
  --neutro-400: #a6a2a9;
  --neutro-500: #8c878f;
  --neutro-600: #736e75;
  --neutro-700: #5a565c;
  --neutro-800: #423f44;
  --neutro-900: #2c292d;

  --boton: #b270e5;
  --boton-encima: #9e5ed1;
  --boton-pulsado: #894eb8;
  --boton-apagado: #dbcfe2;
  --foco: #b965fd;

  --exito: #0d7f21;
  --aviso: #a38a0f;
  --error: #c63b29;
  --info: #1c70b6;
}

@media (prefers-color-scheme: dark) {
  :root {
    --fondo: #261f2b;
    --superficie: #342b3a;
    --borde: #4d4354;
    --texto: #f1ecf5;
    --tinta: #f1ecf5;
    --texto-suave: #b5aeb8;
    --acento: #bb79ef;
    --acento-texto: #28212c;
  }
}
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From Wada's dictionary, 1933

Wada combination 169

It contains a colour very close to yours (Warm Gray) and has been in use for almost a century. The original colours are called Corinthian Pink · Pale Lemon Yellow · Warm Gray.

The plate, as printed

3 colours in equal parts, as in the book. It is the inspiration, not the interface. Click one to copy it.

Adapted for screen

The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

On a website

This is your colour with a whole screen to fill.

This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

A card

Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

And the footer, which nobody looks at until it looks wrong.
Aa

Measured, before and after

On the plate, the best pair of colours reads at 2.0:1: does not read.

On screen, the text #212422 on the background #f9f5e4 gives 14.3:1: AAA, reads with room to spare. APCA gives Lc 97: good for small text, the kind you read a paragraph of.

The accent #c570a2 stands 3.1:1 from the background (a button needs 3:1) and as a link reaches 4.7:1 (a word needs 4.5:1).

Under Deuteranopia, your accent and your background drop to 2.9:1. The button stops standing out: give it a border, change the lightness, or don't rely on colour alone to mark it.

How to use it

  • Proportion

    Distribute, don't equalise: #f9f5e4 on 60% of the screen, #ede48e on 30% (cards, bands, headers) and #c570a2 on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

  • Text

    No pair on the plate read as text (the best gave 2.0:1). That is why body text goes in #212422, a near-neutral ink tinted with the palette's hue: it is not in the book, and it is needed.

  • The button

    The accent #c570a2 stands 3.1:1 apart from the background: it works as a button, with text in #212422.

  • Temperature

    All warm: close and unified, but to make something stand out don't rely on colour, rely on light: the important thing darker or lighter than its surroundings.

  • How many

    Three colours is the comfortable measure: background, text and one accent. Don't add a fourth unless it earns its place by contrast or by hue.

  • In the dictionary

    In the dictionary it sits among the contrasting-hue sets: hues deliberately set against each other. The contrast is already there; don't force it with shadows or blacks. It is one of the light ones: works on white and on screen; in print it loses body, so push the ink a notch.

Goethe's reading

What this combination conveys, and why.

Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

What it conveys, by where each colour landed

The palette crosses both sides of the circle, active and passive. It carries the most tension and most needs one of the two to lead.

  • Surface · yellow

    Yellow across a large surface is a gamble. It is the least forgiving colour: the slightest drift towards green turns gold into dirt, and on screen that drift is supplied by compression or a gradient. § 770

  • Accent · violet

    The violet that would be intolerable as a background works in a border or a button. Same colour, different dose: this is a rule about surface, not about hue. § 790

How each pair reads on the circle
  • Opposite

    Opposite on the circle: together they complete what the eye asks for on its own. It is the only category Goethe approves without reservation. § 810

  • With a neutral

    Next to white, a colour from the passive side gains in liveliness. § 831

  • With a neutral

    Next to white, a colour from the active side loses force. § 831

Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

The kit for building itNine tints, states, alerts and dark mode

A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

Nine tints of the accent

  • 50#fff3fa
  • 100#fee4f2
  • 200#f6cce2
  • 300#e8adce
  • 400#d78cb7
  • 500#c570a2
  • 600#a55484
  • 700#853f69
  • 800#642c4e
  • 900#451b35

Greys, tinted with your hue

  • 50#f8f6f7
  • 100#edeaec
  • 200#dbd6d8
  • 300#c3bcc0
  • 400#aaa1a5
  • 500#90868b
  • 600#766d72
  • 700#5d5559
  • 800#453e42
  • 900#2e292b

Button states

  • Normal#c570a2
  • Hover#b15e90
  • Pressed#99507b
  • Disabled#ddced6
  • Focus#db5eac

Success, warning, error and info

  • Success#407a3e
  • Warning#9f8a40
  • Error#a95543
  • Info#2670b3

And in dark

The same colour, at night.

The background isn't pure black: it carries a little of your hue. That's what separates a designed dark mode from one that looks like a fault.

A button

Take it with you

/* Wada combination 169 — bluenze.com/paletas */
:root {
  --fondo: #f9f5e4;
  --superficie: #ede48e;
  --texto: #212422;
  --tinta: #212422;
  --texto-suave: #606461;
  --titular: #5f7361;
  --acento: #c570a2;
  --acento-texto: #212422;
  --enlace: #a35283;
  --borde: #d6d2bb;

  /* la lámina de Wada, tal cual */
  --lamina-1: #ffa6d9;
  --lamina-2: #fff59e;
  --lamina-3: #9cb29e;

  --acento-50: #fff3fa;
  --acento-100: #fee4f2;
  --acento-200: #f6cce2;
  --acento-300: #e8adce;
  --acento-400: #d78cb7;
  --acento-500: #c570a2;
  --acento-600: #a55484;
  --acento-700: #853f69;
  --acento-800: #642c4e;
  --acento-900: #451b35;
  --neutro-50: #f8f6f7;
  --neutro-100: #edeaec;
  --neutro-200: #dbd6d8;
  --neutro-300: #c3bcc0;
  --neutro-400: #aaa1a5;
  --neutro-500: #90868b;
  --neutro-600: #766d72;
  --neutro-700: #5d5559;
  --neutro-800: #453e42;
  --neutro-900: #2e292b;

  --boton: #c570a2;
  --boton-encima: #b15e90;
  --boton-pulsado: #99507b;
  --boton-apagado: #ddced6;
  --foco: #db5eac;

  --exito: #407a3e;
  --aviso: #9f8a40;
  --error: #a95543;
  --info: #2670b3;
}

@media (prefers-color-scheme: dark) {
  :root {
    --fondo: #2c1d25;
    --superficie: #3b2933;
    --borde: #56414c;
    --texto: #f5ebf0;
    --tinta: #f5ebf0;
    --texto-suave: #b8aeb3;
    --acento: #d07aac;
    --acento-texto: #2a2126;
  }
}
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By rule

Complementary

Your colour and the one opposite it on the wheel, plus a light neutral and a dark version for background and text. For brands that want attention: the accent jumps out because the eye reads it as the opposite of everything else.

The plate, as printed

The colours the rule gives, raw and in equal parts. It is the starting point, not the interface. Click one to copy it.

Adapted for screen

The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

On a website

This is your colour with a whole screen to fill.

This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

A card

Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

And the footer, which nobody looks at until it looks wrong.
Aa

Measured, before and after

On the plate, the best pair of colours reads at 10.9:1: AAA, reads with room to spare.

On screen, the text #242424 on the background #f5f5f5 gives 14.2:1: AAA, reads with room to spare. APCA gives Lc 97: good for small text, the kind you read a paragraph of.

The accent #8a8b86 stands 3.1:1 from the background (a button needs 3:1) and as a link reaches 4.8:1 (a word needs 4.5:1).

How to use it

  • Proportion

    Distribute, don't equalise: #f5f5f5 on 60% of the screen, #e2e2e2 on 30% (cards, bands, headers) and #8a8b86 on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

  • Text

    Body text goes in #242424, a near-neutral ink tinted with the palette's hue, even though the plate had a pair that read: a saturated colour as text tires by the third line. The book's colour enters through the heading, in #363638, where size forgives.

  • The button

    The accent #8a8b86 stands 3.1:1 apart from the background: it works as a button, with text in #242424.

  • Temperature

    All neutral: the brand will be recognised by its type and its spacing, not its colour. If you need a call-out, bring in a single accent from outside and don't scatter it.

  • How many

    Four colours demand discipline: #e2e2e2 and #363638 are the base, the other two are detail. If in doubt, drop the support colour before the accent.

Goethe's reading

What this combination conveys, and why.

Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

What it conveys, by where each colour landed

The palette stays at rest: it neither advances nor recedes. Restful, but it points at nothing on its own.

    How each pair reads on the circle
    • With a neutral

      A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

    • With a neutral

      A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

    • With a neutral

      A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

    • With a neutral

      A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

    • With a neutral

      A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

    • With a neutral

      A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

    What is happening to this palette
    • Every colour below the point where a colour asserts itself. It is the opposite failure to motley, and Goethe puts it down to fear: for want of going too far, nothing gets said. § 894

    Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

    The kit for building itNine tints, states, alerts and dark mode

    A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

    Nine tints of the accent

    • 50#f6f6f6
    • 100#ebebe9
    • 200#d7d7d5
    • 300#bebebb
    • 400#a3a49f
    • 500#8a8b86
    • 600#6f706b
    • 700#575753
    • 800#40403d
    • 900#2a2a28

    Greys, tinted with your hue

    • 50#f6f7f5
    • 100#ebebe8
    • 200#d7d8d3
    • 300#bebfb9
    • 400#a2a49c
    • 500#888a81
    • 600#6f7068
    • 700#565851
    • 800#3f403b
    • 900#292a26

    Button states

    • Normal#8a8b86
    • Hover#787974
    • Pressed#676767
    • Disabled#d0d1d0
    • Focus#868e6a

    Success, warning, error and info

    • Success#457942
    • Warning#9e8b48
    • Error#a45747
    • Info#3670ac

    And in dark

    The same colour, at night.

    The background isn't pure black: it carries a little of your hue. That's what separates a designed dark mode from one that looks like a fault.

    A button

    Take it with you

    /* Complementary — bluenze.com/paletas */
    :root {
      --fondo: #f5f5f5;
      --superficie: #e2e2e2;
      --texto: #242424;
      --tinta: #242424;
      --texto-suave: #636363;
      --titular: #363638;
      --acento: #8a8b86;
      --acento-texto: #242424;
      --enlace: #6c6d68;
      --borde: #d1d1d1;
      --apoyo-1: #87868b;
    
      /* la lámina de Wada, tal cual */
      --lamina-1: #8a8b86;
      --lamina-2: #87868b;
      --lamina-3: #f3f3f3;
      --lamina-4: #363638;
    
      --acento-50: #f6f6f6;
      --acento-100: #ebebe9;
      --acento-200: #d7d7d5;
      --acento-300: #bebebb;
      --acento-400: #a3a49f;
      --acento-500: #8a8b86;
      --acento-600: #6f706b;
      --acento-700: #575753;
      --acento-800: #40403d;
      --acento-900: #2a2a28;
      --neutro-50: #f6f7f5;
      --neutro-100: #ebebe8;
      --neutro-200: #d7d8d3;
      --neutro-300: #bebfb9;
      --neutro-400: #a2a49c;
      --neutro-500: #888a81;
      --neutro-600: #6f7068;
      --neutro-700: #565851;
      --neutro-800: #3f403b;
      --neutro-900: #292a26;
    
      --boton: #8a8b86;
      --boton-encima: #787974;
      --boton-pulsado: #676767;
      --boton-apagado: #d0d1d0;
      --foco: #868e6a;
    
      --exito: #457942;
      --aviso: #9e8b48;
      --error: #a45747;
      --info: #3670ac;
    }
    
    @media (prefers-color-scheme: dark) {
      :root {
        --fondo: #212221;
        --superficie: #2e2e2d;
        --borde: #474745;
        --texto: #eeeeed;
        --tinta: #eeeeed;
        --texto-suave: #b0b1b0;
        --acento: #959691;
        --acento-texto: #242423;
      }
    }
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    By rule

    Analogous

    Your colour and its two neighbours on the wheel, plus a neutral that lets them breathe. For calm brands: everything looks like one family and nothing shouts.

    The plate, as printed

    The colours the rule gives, raw and in equal parts. It is the starting point, not the interface. Click one to copy it.

    Adapted for screen

    The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

    On a website

    This is your colour with a whole screen to fill.

    This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

    A card

    Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

    And the footer, which nobody looks at until it looks wrong.
    Aa

    Measured, before and after

    On the plate, the best pair of colours reads at 3.3:1: only good for large text.

    On screen, the text #242423 on the background #f5f5f5 gives 14.3:1: AAA, reads with room to spare. APCA gives Lc 97: good for small text, the kind you read a paragraph of.

    The accent #8a8b86 stands 3.1:1 from the background (a button needs 3:1) and as a link reaches 4.8:1 (a word needs 4.5:1).

    How to use it

    • Proportion

      Distribute, don't equalise: #f5f5f5 on 60% of the screen, #e8e8e8 on 30% (cards, bands, headers) and #8a8b86 on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

    • Text

      No pair on the plate read as text (the best gave 3.3:1). That is why body text goes in #242423, a near-neutral ink tinted with the palette's hue: it is not in the book, and it is needed.

    • The button

      The accent #8a8b86 stands 3.1:1 apart from the background: it works as a button, with text in #242423.

    • Temperature

      All neutral: the brand will be recognised by its type and its spacing, not its colour. If you need a call-out, bring in a single accent from outside and don't scatter it.

    • How many

      Four colours demand discipline: #e8e8e8 and #6d6c68 are the base, the other two are detail. If in doubt, drop the support colour before the accent.

    Goethe's reading

    What this combination conveys, and why.

    Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

    What it conveys, by where each colour landed

    The palette stays at rest: it neither advances nor recedes. Restful, but it points at nothing on its own.

      How each pair reads on the circle
      • With a neutral

        A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

      • With a neutral

        A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

      • With a neutral

        A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

      • With a neutral

        A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

      • With a neutral

        A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

      • With a neutral

        A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

      What is happening to this palette
      • Every colour below the point where a colour asserts itself. It is the opposite failure to motley, and Goethe puts it down to fear: for want of going too far, nothing gets said. § 894

      Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

      The kit for building itNine tints, states, alerts and dark mode

      A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

      Nine tints of the accent

      • 50#f6f6f6
      • 100#ebebe9
      • 200#d7d7d5
      • 300#bebebb
      • 400#a3a49f
      • 500#8a8b86
      • 600#6f706b
      • 700#575753
      • 800#40403d
      • 900#2a2a28

      Greys, tinted with your hue

      • 50#f6f7f5
      • 100#ebebe8
      • 200#d7d8d3
      • 300#bebfb9
      • 400#a2a49c
      • 500#888a81
      • 600#6f7068
      • 700#565851
      • 800#3f403b
      • 900#292a26

      Button states

      • Normal#8a8b86
      • Hover#787974
      • Pressed#676767
      • Disabled#d0d1d0
      • Focus#868e6a

      Success, warning, error and info

      • Success#457942
      • Warning#9e8b48
      • Error#a45747
      • Info#3670ac

      And in dark

      The same colour, at night.

      The background isn't pure black: it carries a little of your hue. That's what separates a designed dark mode from one that looks like a fault.

      A button

      Take it with you

      /* Analogous — bluenze.com/paletas */
      :root {
        --fondo: #f5f5f5;
        --superficie: #e8e8e8;
        --texto: #242423;
        --tinta: #242423;
        --texto-suave: #636362;
        --titular: #6d6c68;
        --acento: #8a8b86;
        --acento-texto: #242423;
        --enlace: #6c6d68;
        --borde: #d1d1d1;
        --apoyo-1: #888b86;
      
        /* la lámina de Wada, tal cual */
        --lamina-1: #8b8a86;
        --lamina-2: #8a8b86;
        --lamina-3: #888b86;
        --lamina-4: #f9f9f9;
      
        --acento-50: #f6f6f6;
        --acento-100: #ebebe9;
        --acento-200: #d7d7d5;
        --acento-300: #bebebb;
        --acento-400: #a3a49f;
        --acento-500: #8a8b86;
        --acento-600: #6f706b;
        --acento-700: #575753;
        --acento-800: #40403d;
        --acento-900: #2a2a28;
        --neutro-50: #f6f7f5;
        --neutro-100: #ebebe8;
        --neutro-200: #d7d8d3;
        --neutro-300: #bebfb9;
        --neutro-400: #a2a49c;
        --neutro-500: #888a81;
        --neutro-600: #6f7068;
        --neutro-700: #565851;
        --neutro-800: #3f403b;
        --neutro-900: #292a26;
      
        --boton: #8a8b86;
        --boton-encima: #787974;
        --boton-pulsado: #676767;
        --boton-apagado: #d0d1d0;
        --foco: #868e6a;
      
        --exito: #457942;
        --aviso: #9e8b48;
        --error: #a45747;
        --info: #3670ac;
      }
      
      @media (prefers-color-scheme: dark) {
        :root {
          --fondo: #212221;
          --superficie: #2e2e2d;
          --borde: #474745;
          --texto: #eeeeed;
          --tinta: #eeeeed;
          --texto-suave: #b0b1b0;
          --acento: #959691;
          --acento-texto: #242423;
        }
      }
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      By rule

      Monochrome with accent

      One hue in three lights and a small accent opposite it. The one studios use most: the brand is recognised by one colour and the accent does the work of pointing at buttons and links.

      The plate, as printed

      The colours the rule gives, raw and in equal parts. It is the starting point, not the interface. Click one to copy it.

      Adapted for screen

      The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

      On a website

      This is your colour with a whole screen to fill.

      This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

      A card

      Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

      And the footer, which nobody looks at until it looks wrong.
      Aa

      Measured, before and after

      On the plate, the best pair of colours reads at 9.1:1: AAA, reads with room to spare.

      On screen, the text #242423 on the background #f5f5f5 gives 14.3:1: AAA, reads with room to spare. APCA gives Lc 97: good for small text, the kind you read a paragraph of.

      The accent #706b87 stands 4.7:1 from the background (a button needs 3:1) and as a link reaches 4.6:1 (a word needs 4.5:1).

      How to use it

      • Proportion

        Distribute, don't equalise: #f5f5f5 on 60% of the screen, #eaeaea on 30% (cards, bands, headers) and #706b87 on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

      • Text

        Body text goes in #242423, a near-neutral ink tinted with the palette's hue, even though the plate had a pair that read: a saturated colour as text tires by the third line. The book's colour enters through the heading, in #3d3d3b, where size forgives.

      • The button

        The accent #706b87 stands 4.7:1 apart from the background: it works as a button, with text in #f6f6f6.

      • Temperature

        All neutral: the brand will be recognised by its type and its spacing, not its colour. If you need a call-out, bring in a single accent from outside and don't scatter it.

      • How many

        Four colours demand discipline: #eaeaea and #3d3d3b are the base, the other two are detail. If in doubt, drop the support colour before the accent.

      Goethe's reading

      What this combination conveys, and why.

      Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

      What it conveys, by where each colour landed

      The palette stays at rest: it neither advances nor recedes. Restful, but it points at nothing on its own.

        How each pair reads on the circle
        • With a neutral

          A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

        • With a neutral

          A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

        • With a neutral

          A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

        • With a neutral

          A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

        • With a neutral

          A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

        • With a neutral

          A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

        What is happening to this palette
        • Every colour below the point where a colour asserts itself. It is the opposite failure to motley, and Goethe puts it down to fear: for want of going too far, nothing gets said. § 894

        Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

        The kit for building itNine tints, states, alerts and dark mode

        A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

        Nine tints of the accent

        • 50#f7f6fb
        • 100#eceaf3
        • 200#d8d5e4
        • 300#c0bcd0
        • 400#a5a0ba
        • 500#8b85a2
        • 600#706b87
        • 700#58546c
        • 800#413e50
        • 900#2b2836

        Greys, tinted with your hue

        • 50#f6f6f8
        • 100#ebebed
        • 200#d7d7db
        • 300#bfbdc3
        • 400#a4a2aa
        • 500#8a8890
        • 600#706e77
        • 700#58565d
        • 800#403f45
        • 900#2a292e

        Button states

        • Normal#706b87
        • Hover#5f5a75
        • Pressed#4e4a5e
        • Disabled#b3b1b6
        • Focus#6f67a2

        Success, warning, error and info

        • Success#457942
        • Warning#9e8b48
        • Error#a45747
        • Info#3670ac

        And in dark

        The same colour, at night.

        The background isn't pure black: it carries a little of your hue. That's what separates a designed dark mode from one that looks like a fault.

        A button

        Take it with you

        /* Monochrome with accent — bluenze.com/paletas */
        :root {
          --fondo: #f5f5f5;
          --superficie: #eaeaea;
          --texto: #242423;
          --tinta: #242423;
          --texto-suave: #636363;
          --titular: #3d3d3b;
          --acento: #706b87;
          --acento-texto: #f6f6f6;
          --enlace: #716b87;
          --borde: #d1d1d1;
          --apoyo-1: #8a8b86;
        
          /* la lámina de Wada, tal cual */
          --lamina-1: #3d3d3b;
          --lamina-2: #8a8b86;
          --lamina-3: #eaeaea;
          --lamina-4: #807a97;
        
          --acento-50: #f7f6fb;
          --acento-100: #eceaf3;
          --acento-200: #d8d5e4;
          --acento-300: #c0bcd0;
          --acento-400: #a5a0ba;
          --acento-500: #8b85a2;
          --acento-600: #706b87;
          --acento-700: #58546c;
          --acento-800: #413e50;
          --acento-900: #2b2836;
          --neutro-50: #f6f6f8;
          --neutro-100: #ebebed;
          --neutro-200: #d7d7db;
          --neutro-300: #bfbdc3;
          --neutro-400: #a4a2aa;
          --neutro-500: #8a8890;
          --neutro-600: #706e77;
          --neutro-700: #58565d;
          --neutro-800: #403f45;
          --neutro-900: #2a292e;
        
          --boton: #706b87;
          --boton-encima: #5f5a75;
          --boton-pulsado: #4e4a5e;
          --boton-apagado: #b3b1b6;
          --foco: #6f67a2;
        
          --exito: #457942;
          --aviso: #9e8b48;
          --error: #a45747;
          --info: #3670ac;
        }
        
        @media (prefers-color-scheme: dark) {
          :root {
            --fondo: #222126;
            --superficie: #2f2d34;
            --borde: #47464d;
            --texto: #eeedf1;
            --tinta: #eeedf1;
            --texto-suave: #b1b0b4;
            --acento: #9892b0;
            --acento-texto: #242326;
          }
        }
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        5 in the dictionary

        Wada's greys, one by one.

        28 from the book

        Wada's combinations with grey.

        The other colours

        And if your colour is another one.

        Where they come from

        We read the book.

        In 1933 a Japanese painter and costume designer, Sanzō Wada, published a dictionary of colour combinations: 348 palettes meant for dyers, weavers and designers, drawn from years of working with real colour rather than a wheel. Almost a century later it still sits on the desk of many studios, ours included. We read it cover to cover, checked every value against the original and gave its 158 colours a name in Spanish.

        Combinations based on Sanzō Wada's system (Haishoku Sōkan, 1933-34; Seigensha selection, 2010). Colour values are checked against that edition; the Spanish names, each combination's character and the explanations are ours.

        If it is for your brand, this is what we do: custom websites that start with colour and end in code.