Palettes by colour

Colours that go with blue

The default colour of professional life. So many pick it that the question isn't whether to use blue, it's how not to look like a consultancy.

What goes with blue

Blue is the most requested colour and the hardest to make your own: banks, insurers, tech and clinics have been sharing it for decades. What separates one blue from another isn't hue but lightness and chroma — an electric blue and a muted navy have nothing in common even though they sit next to each other on the wheel.

It goes with almost anything, and that's exactly the trap: since everything works, it's easy to settle for the same blue and grey. What lifts it is a small warm accent — burnt orange, mustard, a tile red. Wada does this constantly, always in uneven proportions: lots of blue, very little warmth. Cream and bone also work, taking the chill off without dimming it.

On screen, saturated blue reads well on white and mid blue almost never reads on black. If your brand runs dark, lift the blue before putting text over it. And if blue is your main colour, keep a different one for links: a blue link inside a blue site is invisible.

Five to start with

Five palettes with blue, each with a reason.

Two come from Wada's dictionary and three from named harmony rules. Each arrives with the roles assigned — which colour is the background, which the text, which the button — painted at page size and with the contrast measured. If you want your exact hue, change it in the tool.

From Wada's dictionary, 1933

Wada combination 151

It contains a colour very close to yours (Vandar Poel's Blue) and has been in use for almost a century. The original colours are called Sulphur Yellow · Yellow Orange · Vandar Poel's Blue.

The plate, as printed

3 colours in equal parts, as in the book. It is the inspiration, not the interface. Click one to copy it.

Adapted for screen

The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

On a website

This is your colour with a whole screen to fill.

This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

A card

Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

And the footer, which nobody looks at until it looks wrong.
Aa

Measured, before and after

On the plate, the best pair of colours reads at 9.2:1: AAA, reads with room to spare.

On screen, the text #21232e on the background #f7f6e4 gives 14.3:1: AAA, reads with room to spare. APCA gives Lc 97: good for small text, the kind you read a paragraph of.

The accent #d07208 stands 3.2:1 from the background (a button needs 3:1) and as a link reaches 4.5:1 (a word needs 4.5:1).

Under Deuteranopia, your accent and your background drop to 2.8:1. The button stops standing out: give it a border, change the lightness, or don't rely on colour alone to mark it.

How to use it

  • Proportion

    Distribute, don't equalise: #f7f6e4 on 60% of the screen, #e4e4a8 on 30% (cards, bands, headers) and #d07208 on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

  • Text

    Body text goes in #21232e, a near-neutral ink tinted with the palette's hue, even though the plate had a pair that read: a saturated colour as text tires by the third line. The book's colour enters through the heading, in #003e83, where size forgives.

  • The button

    The accent #d07208 stands 3.2:1 apart from the background: it works as a button, with text in #21232e.

  • Temperature

    Warm and cool together: let one lead and the other point. Here the background #e4e4a8 leads, and the accent #d07208 is the first thing the eye will look for.

  • How many

    Three colours is the comfortable measure: background, text and one accent. Don't add a fourth unless it earns its place by contrast or by hue.

  • In the dictionary

    In the dictionary it sits among the contrasting-hue sets: hues deliberately set against each other. The contrast is already there; don't force it with shadows or blacks. It is one of the mixed-light ones: it already brings hierarchy. Keep it on screen: lightest at the back, darkest in front.

Goethe's reading

What this combination conveys, and why.

Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

What it conveys, by where each colour landed

The palette crosses both sides of the circle, active and passive. It carries the most tension and most needs one of the two to lead.

  • Surface · yellow

    Yellow across a large surface is a gamble. It is the least forgiving colour: the slightest drift towards green turns gold into dirt, and on screen that drift is supplied by compression or a gradient. § 770

  • Accent · orange

    Orange in a small patch is the accent that needs no explaining: it advances, it is seen, and it does not need size to do it. § 775

  • Heading · blue

    Blue recedes, and an accent is asked to do the opposite. As a link it only has to be distinguishable; as a primary button it needs contrast to do the work the colour will not. § 781

How each pair reads on the circle
  • Adjacent

    Adjacent on the circle, with no colour between them to keep them apart. They are saved by proportion: one has to lead and the other to follow. § 828

  • Characteristic

    Yellow and blue, with green skipped. Goethe finds it poor: red is missing, and the nearness of green leaves it slight. § 819

  • Opposite

    Opposite on the circle: together they complete what the eye asks for on its own. It is the only category Goethe approves without reservation. § 810

Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

The kit for building itNine tints, states, alerts and dark mode

A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

Nine tints of the accent

  • 50#f6f6f6
  • 100#ffe7d5
  • 200#fecea9
  • 300#f8ae71
  • 400#e68e3f
  • 500#d07208
  • 600#a95b04
  • 700#864700
  • 800#633404
  • 900#412202

Greys, tinted with your hue

  • 50#f8f6f5
  • 100#edeae8
  • 200#dbd6d3
  • 300#c3bdb9
  • 400#aaa29c
  • 500#908781
  • 600#766e68
  • 700#5d5651
  • 800#453f3b
  • 900#2d2926

Button states

  • Normal#d07208
  • Hover#b76302
  • Pressed#9d5400
  • Disabled#e2ccbd
  • Focus#d07207

Success, warning, error and info

  • Success#127e23
  • Warning#a38a03
  • Error#c83826
  • Info#1070b9

And in dark

The same colour, at night.

The background isn't pure black: it carries a little of your hue. That's what separates a designed dark mode from one that looks like a fault.

A button

Take it with you

/* Wada combination 151 — bluenze.com/paletas */
:root {
  --fondo: #f7f6e4;
  --superficie: #e4e4a8;
  --texto: #21232e;
  --tinta: #21232e;
  --texto-suave: #606271;
  --titular: #003e83;
  --acento: #d07208;
  --acento-texto: #21232e;
  --enlace: #aa5d07;
  --borde: #d4d3bc;

  /* la lámina de Wada, tal cual */
  --lamina-1: #f5f5b8;
  --lamina-2: #ff8c00;
  --lamina-3: #003e83;

  --acento-50: #f6f6f6;
  --acento-100: #ffe7d5;
  --acento-200: #fecea9;
  --acento-300: #f8ae71;
  --acento-400: #e68e3f;
  --acento-500: #d07208;
  --acento-600: #a95b04;
  --acento-700: #864700;
  --acento-800: #633404;
  --acento-900: #412202;
  --neutro-50: #f8f6f5;
  --neutro-100: #edeae8;
  --neutro-200: #dbd6d3;
  --neutro-300: #c3bdb9;
  --neutro-400: #aaa29c;
  --neutro-500: #908781;
  --neutro-600: #766e68;
  --neutro-700: #5d5651;
  --neutro-800: #453f3b;
  --neutro-900: #2d2926;

  --boton: #d07208;
  --boton-encima: #b76302;
  --boton-pulsado: #9d5400;
  --boton-apagado: #e2ccbd;
  --foco: #d07207;

  --exito: #127e23;
  --aviso: #a38a03;
  --error: #c83826;
  --info: #1070b9;
}

@media (prefers-color-scheme: dark) {
  :root {
    --fondo: #2b1f17;
    --superficie: #3a2b20;
    --borde: #554336;
    --texto: #f6ece5;
    --tinta: #f6ece5;
    --texto-suave: #baafa7;
    --acento: #de7e1a;
    --acento-texto: #2c221a;
  }
}
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From Wada's dictionary, 1933

Wada combination 167

It contains a colour very close to yours (Vandar Poel's Blue) and has been in use for almost a century. The original colours are called Ecru · Pale King's Blue · Vandar Poel's Blue.

The plate, as printed

3 colours in equal parts, as in the book. It is the inspiration, not the interface. Click one to copy it.

Adapted for screen

The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

On a website

This is your colour with a whole screen to fill.

This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

A card

Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

And the footer, which nobody looks at until it looks wrong.
Aa

Measured, before and after

On the plate, the best pair of colours reads at 8.4:1: AAA, reads with room to spare.

On screen, the text #21232e on the background #e1faf7 gives 14.3:1: AAA, reads with room to spare. APCA gives Lc 97: good for small text, the kind you read a paragraph of.

The accent #958a67 stands 3.1:1 from the background (a button needs 3:1) and as a link reaches 4.5:1 (a word needs 4.5:1).

How to use it

  • Proportion

    Distribute, don't equalise: #e1faf7 on 60% of the screen, #abf5ed on 30% (cards, bands, headers) and #958a67 on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

  • Text

    Body text goes in #21232e, a near-neutral ink tinted with the palette's hue, even though the plate had a pair that read: a saturated colour as text tires by the third line. The book's colour enters through the heading, in #003e83, where size forgives.

  • The button

    The accent #958a67 stands 3.1:1 apart from the background: it works as a button, with text in #21232e.

  • Temperature

    Warm and cool together: let one lead and the other point. Here the background #abf5ed leads, and the accent #958a67 is the first thing the eye will look for.

  • How many

    Three colours is the comfortable measure: background, text and one accent. Don't add a fourth unless it earns its place by contrast or by hue.

  • In the dictionary

    In the dictionary it sits among the contrasting-hue sets: hues deliberately set against each other. The contrast is already there; don't force it with shadows or blacks. It is one of the mixed-light ones: it already brings hierarchy. Keep it on screen: lightest at the back, darkest in front.

Goethe's reading

What this combination conveys, and why.

Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

What it conveys, by where each colour landed

The palette crosses both sides of the circle, active and passive. It carries the most tension and most needs one of the two to lead.

  • Surface · green

    Green is where the eye rests. Goethe says whoever looks at it neither wishes nor is able to imagine anything beyond it, which is why it was the colour for rooms you live in. In an interface that is precisely a background. § 802

  • Accent · yellow

    Yellow points, but it loses the moment the ground stops being smooth and bright. On screen that means shadows, gradients and small type on top. § 771

  • Heading · blue

    Blue recedes, and an accent is asked to do the opposite. As a link it only has to be distinguishable; as a primary button it needs contrast to do the work the colour will not. § 781

How each pair reads on the circle
  • Adjacent

    Adjacent on the circle, with nothing between them. Ordinary and agreeable: it says little, and it does not offend. § 829

  • Characteristic

    Yellow and blue, with green skipped. Goethe finds it poor: red is missing, and the nearness of green leaves it slight. § 819

  • Adjacent

    Adjacent on the circle. This is the one pair Goethe dismisses outright, and that judgement does not hold today — teal is well liked. What does hold is the measurable half: two neighbours with no difference in lightness produce no contrast. § 829

Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

The kit for building itNine tints, states, alerts and dark mode

A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

Nine tints of the accent

  • 50#f9f6f0
  • 100#efebe0
  • 200#ddd7c6
  • 300#c6bea5
  • 400#ada384
  • 500#958a67
  • 600#796f4e
  • 700#5f573a
  • 800#464029
  • 900#2f2a18

Greys, tinted with your hue

  • 50#f7f6f5
  • 100#ecebe8
  • 200#d9d7d3
  • 300#c0beb8
  • 400#a6a39b
  • 500#8c8980
  • 600#726f67
  • 700#5a5750
  • 800#42403a
  • 900#2b2a26

Button states

  • Normal#958a67
  • Hover#837856
  • Pressed#6f674c
  • Disabled#d3d0ca
  • Focus#9b8a46

Success, warning, error and info

  • Success#457942
  • Warning#9e8b48
  • Error#a45747
  • Info#3670ac

And in dark

The same colour, at night.

The background isn't pure black: it carries a little of your hue. That's what separates a designed dark mode from one that looks like a fault.

A button

Take it with you

/* Wada combination 167 — bluenze.com/paletas */
:root {
  --fondo: #e1faf7;
  --superficie: #abf5ed;
  --texto: #21232e;
  --tinta: #21232e;
  --texto-suave: #606271;
  --titular: #003e83;
  --acento: #958a67;
  --acento-texto: #21232e;
  --enlace: #7a704f;
  --borde: #b7d8d4;

  /* la lámina de Wada, tal cual */
  --lamina-1: #c0b490;
  --lamina-2: #abf5ed;
  --lamina-3: #003e83;

  --acento-50: #f9f6f0;
  --acento-100: #efebe0;
  --acento-200: #ddd7c6;
  --acento-300: #c6bea5;
  --acento-400: #ada384;
  --acento-500: #958a67;
  --acento-600: #796f4e;
  --acento-700: #5f573a;
  --acento-800: #464029;
  --acento-900: #2f2a18;
  --neutro-50: #f7f6f5;
  --neutro-100: #ecebe8;
  --neutro-200: #d9d7d3;
  --neutro-300: #c0beb8;
  --neutro-400: #a6a39b;
  --neutro-500: #8c8980;
  --neutro-600: #726f67;
  --neutro-700: #5a5750;
  --neutro-800: #42403a;
  --neutro-900: #2b2a26;

  --boton: #958a67;
  --boton-encima: #837856;
  --boton-pulsado: #6f674c;
  --boton-apagado: #d3d0ca;
  --foco: #9b8a46;

  --exito: #457942;
  --aviso: #9e8b48;
  --error: #a45747;
  --info: #3670ac;
}

@media (prefers-color-scheme: dark) {
  :root {
    --fondo: #24211b;
    --superficie: #312e27;
    --borde: #4a473d;
    --texto: #efeeea;
    --tinta: #efeeea;
    --texto-suave: #b2b0ac;
    --acento: #a19572;
    --acento-texto: #252420;
  }
}
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By rule

Complementary

Your colour and the one opposite it on the wheel, plus a light neutral and a dark version for background and text. For brands that want attention: the accent jumps out because the eye reads it as the opposite of everything else.

The plate, as printed

The colours the rule gives, raw and in equal parts. It is the starting point, not the interface. Click one to copy it.

Adapted for screen

The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

On a website

This is your colour with a whole screen to fill.

This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

A card

Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

And the footer, which nobody looks at until it looks wrong.
Aa

Measured, before and after

On the plate, the best pair of colours reads at 11.5:1: AAA, reads with room to spare.

On screen, the text #eeeeee on the background #222120 gives 13.9:1: AAA, reads with room to spare. APCA gives Lc 95: good for small text, the kind you read a paragraph of.

The accent #466da7 stands 3.1:1 from the background (a button needs 3:1) and as a link reaches 4.7:1 (a word needs 4.5:1).

Under Deuteranopia, your accent and your background drop to 2.9:1. The button stops standing out: give it a border, change the lightness, or don't rely on colour alone to mark it.

How to use it

  • Proportion

    Distribute, don't equalise: #222120 on 60% of the screen, #0d0904 on 30% (cards, bands, headers) and #466da7 on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

  • Text

    Body text goes in #eeeeee, a near-neutral ink tinted with the palette's hue, even though the plate had a pair that read: a saturated colour as text tires by the third line. The book's colour enters through the heading, in #c5c5c5, where size forgives.

  • The button

    The accent #466da7 stands 3.1:1 apart from the background: it works as a button, with text in #f7f6f5.

  • Temperature

    Warm and cool together: let one lead and the other point. Here the background #0d0904 leads, and the accent #466da7 is the first thing the eye will look for.

  • How many

    Four colours demand discipline: #0d0904 and #eeeeee are the base, the other two are detail. If in doubt, drop the support colour before the accent.

Goethe's reading

What this combination conveys, and why.

Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

What it conveys, by where each colour landed

The palette crosses both sides of the circle, active and passive. It carries the most tension and most needs one of the two to lead.

  • Accent · blue

    Blue recedes, and an accent is asked to do the opposite. As a link it only has to be distinguishable; as a primary button it needs contrast to do the work the colour will not. § 781

How each pair reads on the circle
  • Opposite

    Opposite on the circle: together they complete what the eye asks for on its own. It is the only category Goethe approves without reservation. § 810

  • With a neutral

    Next to white, a colour from the passive side gains in liveliness. § 831

  • With a neutral

    Next to black, a colour from the passive side loses. § 831

  • With a neutral

    Next to white, a colour from the active side loses force. § 831

  • With a neutral

    Next to black, a colour from the active side gains energy. § 831

  • With a neutral

    A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

The kit for building itNine tints, states, alerts and dark mode

A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

Nine tints of the accent

  • 50#f3f6ff
  • 100#e4ebfe
  • 200#cbd7f6
  • 300#abbee9
  • 400#88a4d9
  • 500#658ac6
  • 600#466da7
  • 700#365889
  • 800#254068
  • 900#142a48

Greys, tinted with your hue

  • 50#f6f6f8
  • 100#eaebee
  • 200#d6d7db
  • 300#bcbec4
  • 400#a0a3ab
  • 500#868991
  • 600#6c6f77
  • 700#54575e
  • 800#3e4045
  • 900#282a2e

Button states

  • Normal#466da7
  • Hover#5a7fba
  • Pressed#7390c7
  • Disabled#353841
  • Focus#186ebe

Success, warning, error and info

  • Success#83b87e
  • Warning#cbb570
  • Error#ea9582
  • Info#7daef0

And in light

The same colour, by day.

The palette is born dark; this is its light version. The background is not pure white: it carries a little of its hue, just as the dark one was not black.

A button

Take it with you

/* Complementary — bluenze.com/paletas */
:root {
  --fondo: #222120;
  --superficie: #0d0904;
  --texto: #eeeeee;
  --tinta: #eeeeee;
  --texto-suave: #b0b0b0;
  --titular: #c5c5c5;
  --acento: #466da7;
  --acento-texto: #f7f6f5;
  --enlace: #678bc8;
  --borde: #484645;
  --apoyo-1: #8c5f28;

  /* la lámina de Wada, tal cual */
  --lamina-1: #28558c;
  --lamina-2: #8c5f28;
  --lamina-3: #c5c5c5;
  --lamina-4: #0d0904;

  --acento-50: #f3f6ff;
  --acento-100: #e4ebfe;
  --acento-200: #cbd7f6;
  --acento-300: #abbee9;
  --acento-400: #88a4d9;
  --acento-500: #658ac6;
  --acento-600: #466da7;
  --acento-700: #365889;
  --acento-800: #254068;
  --acento-900: #142a48;
  --neutro-50: #f6f6f8;
  --neutro-100: #eaebee;
  --neutro-200: #d6d7db;
  --neutro-300: #bcbec4;
  --neutro-400: #a0a3ab;
  --neutro-500: #868991;
  --neutro-600: #6c6f77;
  --neutro-700: #54575e;
  --neutro-800: #3e4045;
  --neutro-900: #282a2e;

  --boton: #466da7;
  --boton-encima: #5a7fba;
  --boton-pulsado: #7390c7;
  --boton-apagado: #353841;
  --foco: #186ebe;

  --exito: #83b87e;
  --aviso: #cbb570;
  --error: #ea9582;
  --info: #7daef0;
}

@media (prefers-color-scheme: light) {
  :root {
    --fondo: #f1f5ff;
    --superficie: #e3e8f7;
    --borde: #cad2e5;
    --texto: #21242a;
    --tinta: #21242a;
    --texto-suave: #5f636d;
    --acento: #466da7;
    --acento-texto: #f4f6fd;
  }
}
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By rule

Analogous

Your colour and its two neighbours on the wheel, plus a neutral that lets them breathe. For calm brands: everything looks like one family and nothing shouts.

The plate, as printed

The colours the rule gives, raw and in equal parts. It is the starting point, not the interface. Click one to copy it.

Adapted for screen

The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

On a website

This is your colour with a whole screen to fill.

This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

A card

Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

And the footer, which nobody looks at until it looks wrong.
Aa

Measured, before and after

On the plate, the best pair of colours reads at 7.1:1: AAA, reads with room to spare.

On screen, the text #25222d on the background #f3f5f8 gives 14.3:1: AAA, reads with room to spare. APCA gives Lc 97: good for small text, the kind you read a paragraph of.

The accent #0c777c stands 4.9:1 from the background (a button needs 3:1) and as a link reaches 4.8:1 (a word needs 4.5:1).

How to use it

  • Proportion

    Distribute, don't equalise: #f3f5f8 on 60% of the screen, #c7cace on 30% (cards, bands, headers) and #0c777c on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

  • Text

    Body text goes in #25222d, a near-neutral ink tinted with the palette's hue, even though the plate had a pair that read: a saturated colour as text tires by the third line. The book's colour enters through the heading, in #2d288c, where size forgives.

  • The button

    The accent #0c777c stands 4.9:1 apart from the background: it works as a button, with text in #f6f6f7.

  • Temperature

    All cool: orderly and serious. So it doesn't feel distant, leave plenty of air and use the accent generously on whatever you want touched.

  • How many

    Four colours demand discipline: #c7cace and #2d288c are the base, the other two are detail. If in doubt, drop the support colour before the accent.

Goethe's reading

What this combination conveys, and why.

Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

What it conveys, by where each colour landed

The whole palette sits on the passive side: the colours that recede, cool and draw the eye inward.

  • Accent · green

    Green is the colour of rest, so as an accent it points at nothing: the eye accepts it and moves on. If this palette needs something to stop the eye, this is not it. § 802

  • Heading · violet

    The violet that would be intolerable as a background works in a border or a button. Same colour, different dose: this is a rule about surface, not about hue. § 790

How each pair reads on the circle
  • Adjacent

    Adjacent on the circle. This is the one pair Goethe dismisses outright, and that judgement does not hold today — teal is well liked. What does hold is the measurable half: two neighbours with no difference in lightness produce no contrast. § 829

  • Characteristic

    Characteristic by geometry — there is a colour skipped between the two. But Goethe judges only four pairs in this group, and this is not one of them. § 823

    This verdict is ours. Goethe judges four of the six pairs in this group and says so himself, or one of the two colours sits right between two sectors of the circle.

  • With a neutral

    A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

  • Adjacent

    Adjacent on the circle, with no colour between them to keep them apart. They are saved by proportion: one has to lead and the other to follow. § 828

    This verdict is ours. Goethe judges four of the six pairs in this group and says so himself, or one of the two colours sits right between two sectors of the circle.

  • With a neutral

    Next to white, a colour from the passive side gains in liveliness. § 831

  • With a neutral

    Next to white, a colour from the passive side gains in liveliness. § 831

Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

The kit for building itNine tints, states, alerts and dark mode

A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

Nine tints of the accent

  • 50#ecf9f9
  • 100#d9eff0
  • 200#badee0
  • 300#92c8ca
  • 400#67afb3
  • 500#3b969a
  • 600#0c777c
  • 700#036165
  • 800#02484b
  • 900#002f32

Greys, tinted with your hue

  • 50#f5f7f7
  • 100#e8ecec
  • 200#d2d8d9
  • 300#b7c0c0
  • 400#9aa5a6
  • 500#7e8b8c
  • 600#657272
  • 700#4e595a
  • 800#394142
  • 900#252b2b

Button states

  • Normal#0c777c
  • Hover#0a6468
  • Pressed#025256
  • Disabled#a5b1b1
  • Focus#0d777c

Success, warning, error and info

  • Success#457942
  • Warning#9e8b48
  • Error#a45747
  • Info#3670ac

And in dark

The same colour, at night.

The background isn't pure black: it carries a little of your hue. That's what separates a designed dark mode from one that looks like a fault.

A button

Take it with you

/* Analogous — bluenze.com/paletas */
:root {
  --fondo: #f3f5f8;
  --superficie: #c7cace;
  --texto: #25222d;
  --tinta: #25222d;
  --texto-suave: #666171;
  --titular: #2d288c;
  --acento: #0c777c;
  --acento-texto: #f6f6f7;
  --enlace: #0d787d;
  --borde: #d0d2d4;
  --apoyo-1: #28558c;

  /* la lámina de Wada, tal cual */
  --lamina-1: #28878c;
  --lamina-2: #28558c;
  --lamina-3: #2d288c;
  --lamina-4: #c7cace;

  --acento-50: #ecf9f9;
  --acento-100: #d9eff0;
  --acento-200: #badee0;
  --acento-300: #92c8ca;
  --acento-400: #67afb3;
  --acento-500: #3b969a;
  --acento-600: #0c777c;
  --acento-700: #036165;
  --acento-800: #02484b;
  --acento-900: #002f32;
  --neutro-50: #f5f7f7;
  --neutro-100: #e8ecec;
  --neutro-200: #d2d8d9;
  --neutro-300: #b7c0c0;
  --neutro-400: #9aa5a6;
  --neutro-500: #7e8b8c;
  --neutro-600: #657272;
  --neutro-700: #4e595a;
  --neutro-800: #394142;
  --neutro-900: #252b2b;

  --boton: #0c777c;
  --boton-encima: #0a6468;
  --boton-pulsado: #025256;
  --boton-apagado: #a5b1b1;
  --foco: #0d777c;

  --exito: #457942;
  --aviso: #9e8b48;
  --error: #a45747;
  --info: #3670ac;
}

@media (prefers-color-scheme: dark) {
  :root {
    --fondo: #172425;
    --superficie: #213132;
    --borde: #364a4b;
    --texto: #e8eff0;
    --tinta: #e8eff0;
    --texto-suave: #a9b2b3;
    --acento: #4aa3a8;
    --acento-texto: #1d2526;
  }
}
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By rule

Monochrome with accent

One hue in three lights and a small accent opposite it. The one studios use most: the brand is recognised by one colour and the accent does the work of pointing at buttons and links.

The plate, as printed

The colours the rule gives, raw and in equal parts. It is the starting point, not the interface. Click one to copy it.

Adapted for screen

The same hue as the plate with the lightness moved to where an interface needs it: the background rests, the surface keeps the colour from the book and the accent earns the button. Each role says which colour it comes from and what was done to it. Click any to copy.

On a website

This is your colour with a whole screen to fill.

This paragraph is here so you can see real text on a real background, which is where half of the pretty palettes fall over. If it's hard to read, now you know. And this is a link.

A card

Secondary surfaces use the support colour. If it doesn't separate from the background, the hierarchy is gone.

And the footer, which nobody looks at until it looks wrong.
Aa

Measured, before and after

On the plate, the best pair of colours reads at 9.9:1: AAA, reads with room to spare.

On screen, the text #eceef0 on the background #202224 gives 13.7:1: AAA, reads with room to spare. APCA gives Lc 94: good for small text, the kind you read a paragraph of.

The accent #95601f stands 3.0:1 from the background (a button needs 3:1) and as a link reaches 4.6:1 (a word needs 4.5:1).

Under Protanopia, your accent and your background drop to 2.7:1. The button stops standing out: give it a border, change the lightness, or don't rely on colour alone to mark it.

How to use it

  • Proportion

    Distribute, don't equalise: #202224 on 60% of the screen, #060d15 on 30% (cards, bands, headers) and #95601f on 10%, only on buttons and links. A colour loses force the more surface it covers; what looks intense on the plate softens at full screen.

  • Text

    Body text goes in #eceef0, a near-neutral ink tinted with the palette's hue, even though the plate had a pair that read: a saturated colour as text tires by the third line. The book's colour enters through the heading, in #adbac9, where size forgives.

  • The button

    The accent #95601f stands 3.0:1 apart from the background: it works as a button, with text in #f5f6f8.

  • Temperature

    Warm and cool together: let one lead and the other point. Here the background #060d15 leads, and the accent #95601f is the first thing the eye will look for.

  • How many

    Four colours demand discipline: #060d15 and #eceef0 are the base, the other two are detail. If in doubt, drop the support colour before the accent.

Goethe's reading

What this combination conveys, and why.

Wada tells you which colours go together. Goethe, a century earlier, explains why a combination means something or means nothing, and what each colour does depending on how much of the screen it takes. His circle has six colours and three oppositions, and every verdict below carries the paragraph it comes from.

What it conveys, by where each colour landed

The palette crosses both sides of the circle, active and passive. It carries the most tension and most needs one of the two to lead.

  • Accent · orange

    Orange in a small patch is the accent that needs no explaining: it advances, it is seen, and it does not need size to do it. § 775

How each pair reads on the circle
  • With a neutral

    Next to black, a colour from the passive side loses. § 831

  • With a neutral

    A neutral with a colour that has no side on the circle. Goethe has nothing to say here. § 831

  • With a neutral

    Next to black, a colour from the active side gains energy. § 831

  • With a neutral

    Next to white, a colour from the passive side gains in liveliness. § 831

  • Opposite

    Opposite on the circle: together they complete what the eye asks for on its own. It is the only category Goethe approves without reservation. § 810

  • With a neutral

    Next to white, a colour from the active side loses force. § 831

Criteria taken from Zur Farbenlehre (1810), in Eastlake's 1840 translation, which is public domain. The explanations are ours: from a book you take the substance, not the wording. The light values usually credited to Goethe for working out surface proportions are not in the Farbenlehre — they are Itten's, 1961, and that is how they are credited in the adaptation rules.

The kit for building itNine tints, states, alerts and dark mode

A brand needs four colours; an interface needs a good deal more. This is what you'd otherwise invent by hand once you take four hex codes into the editor.

Nine tints of the accent

  • 50#fff5ec
  • 100#fde7d4
  • 200#f3d1b2
  • 300#e3b689
  • 400#ce9860
  • 500#b67d3b
  • 600#95601f
  • 700#7a4d16
  • 800#5b380b
  • 900#3e2402

Greys, tinted with your hue

  • 50#f8f6f5
  • 100#edeae8
  • 200#dad6d3
  • 300#c3bdb8
  • 400#a9a29c
  • 500#8f8881
  • 600#766e68
  • 700#5c5650
  • 800#443f3b
  • 900#2d2926

Button states

  • Normal#95601f
  • Hover#a97130
  • Pressed#ba8449
  • Disabled#40362e
  • Focus#9b5d01

Success, warning, error and info

  • Success#78bb73
  • Warning#ceb45f
  • Error#f68f79
  • Info#6aaeff

And in light

The same colour, by day.

The palette is born dark; this is its light version. The background is not pure white: it carries a little of its hue, just as the dark one was not black.

A button

Take it with you

/* Monochrome with accent — bluenze.com/paletas */
:root {
  --fondo: #202224;
  --superficie: #060d15;
  --texto: #eceef0;
  --tinta: #eceef0;
  --texto-suave: #afb1b3;
  --titular: #adbac9;
  --acento: #95601f;
  --acento-texto: #f5f6f8;
  --enlace: #b87e3c;
  --borde: #45474a;
  --apoyo-1: #28558c;

  /* la lámina de Wada, tal cual */
  --lamina-1: #060d15;
  --lamina-2: #28558c;
  --lamina-3: #adbac9;
  --lamina-4: #95601f;

  --acento-50: #fff5ec;
  --acento-100: #fde7d4;
  --acento-200: #f3d1b2;
  --acento-300: #e3b689;
  --acento-400: #ce9860;
  --acento-500: #b67d3b;
  --acento-600: #95601f;
  --acento-700: #7a4d16;
  --acento-800: #5b380b;
  --acento-900: #3e2402;
  --neutro-50: #f8f6f5;
  --neutro-100: #edeae8;
  --neutro-200: #dad6d3;
  --neutro-300: #c3bdb8;
  --neutro-400: #a9a29c;
  --neutro-500: #8f8881;
  --neutro-600: #766e68;
  --neutro-700: #5c5650;
  --neutro-800: #443f3b;
  --neutro-900: #2d2926;

  --boton: #95601f;
  --boton-encima: #a97130;
  --boton-pulsado: #ba8449;
  --boton-apagado: #40362e;
  --foco: #9b5d01;

  --exito: #78bb73;
  --aviso: #ceb45f;
  --error: #f68f79;
  --info: #6aaeff;
}

@media (prefers-color-scheme: light) {
  :root {
    --fondo: #fff3e9;
    --superficie: #f6e5d6;
    --borde: #e2cebd;
    --texto: #2a221b;
    --tinta: #2a221b;
    --texto-suave: #6d6156;
    --acento: #95601f;
    --acento-texto: #fcf5ef;
  }
}
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28 in the dictionary

Wada's blues, one by one.

177 from the book

Wada's combinations with blue.

The other colours

And if your colour is another one.

Where they come from

We read the book.

In 1933 a Japanese painter and costume designer, Sanzō Wada, published a dictionary of colour combinations: 348 palettes meant for dyers, weavers and designers, drawn from years of working with real colour rather than a wheel. Almost a century later it still sits on the desk of many studios, ours included. We read it cover to cover, checked every value against the original and gave its 158 colours a name in Spanish.

Combinations based on Sanzō Wada's system (Haishoku Sōkan, 1933-34; Seigensha selection, 2010). Colour values are checked against that edition; the Spanish names, each combination's character and the explanations are ours.

If it is for your brand, this is what we do: custom websites that start with colour and end in code.